In the 18th century, an Englishman made the umbrella popular. The umbrella was originally used to provide shade. Jonas Hanway, however, made the umbrella an indispensable companion of British gentlemen. Hard to imagine nowadays, but in the 18th century an umbrella weighed about 10 pounds and the frame consisted of wooden sticks and whalebone.
Nowadays there are umbrellas, whether as protection against rain or sun, in many conceivable variants. They are not only used as useful accessories in everyday life but Umbrellas are also very popular as promotional items to increase their own visibility.
The great variety of umbrellas
The range of different umbrellas is almost endless. They are available in all imaginable sizes and colours. Pocket umbrellas, for example, can be easily stowed away in handbags and briefcases and are therefore an extremely useful companion when on the move. And those who like it a bit more colourful will find what they are looking for. With an umbrella in rainbow colours you can defy the dirty weather in a colourful way.
In addition, there is still:
Umbrellas for children,
Umbrellas with reflector strips,
Umbrellas in mini format,
umbrellas with storm resistance and
noble automatic umbrellas with wooden handle
In Japan, umbrellas are even true all-rounders. In the land of the rising sun, it is not used during the rainy season, but in summer as a protection against UV radiation and overheating.
However, if this type of sun protection were also to establish itself with us, companies could undoubtedly use umbrellas even more as promotional items.
Umbrellas as promotional items are true advertising classics
Umbrellas are indispensable as a classic advertising medium. Printed with an advertising message or logo, they are an extremely effective advertising media. Because there are suitable umbrellas for every occasion, umbrellas as promotional items have a very high range. A printed umbrella not only accompanies customers and business partners in all weathers, but also combines the usefulness of such an accessory with the original property of effectively advertising your own company. After all, umbrellas are clearly visible in the rain, and above all at head height.
Especially on grey, rainy days, colourful, original and above all high-quality umbrellas stand out even more. Provided with a clearly visible logo or slogan, they cannot be overlooked. They also promote a positive corporate image, as it signals that companies are there for their customers and business partners in all weathers and would literally never leave them out in the rain. A company signals how important this group of people is to them. And umbrellas should also be considered as useful advertising media in your own company, as they strengthen identification with the company.
Umbrellas are undoubtedly one of the most frequently used items of daily use. Whether toddler or senior, man or woman, couple or single, they are indispensable in everyday life for everyone.