Sales talk: Incorrectly selected promotional items lead to image damage

Beware of cheap, cheap promotional items in sales talks

As a salesperson, you know it: conducting sales talks means thinking in phases. However, your commitment and concentration should not be limited to the beginning and the middle part. Rather, every phase of the sales talk demands your attention – including the end after the deal has been successfully concluded. Leaning back and relaxing now would be fatal. Because many salesmen undermine straight now a striking error: The customer the wrong advertising novelty as promotional gifts is presented.

The couple had just signed the contract to buy the house when the salesman got up for a moment and disappeared in the next office to return with three promotional items: A ballpoint pen as a promotional gift and two notepads. The woman looked irritated at the promotional items and finally said: “Is the ballpoint pen for my husband or for me? Tarnishing red and mumbling an apology, the salesman hurried away to return with a second ballpoint pen. As the married couple saw this, it laughed only briefly on and rejected the branded items with the words: “We don’t want to create a bottleneck”.

Unfortunately, this is not a fictional story. I’m afraid so. Although the seller has concluded the deal, he will not be able to expect a customer recommendation from this couple. Rather, he should hope that this mistake will not lead to negative word of mouth or make the rounds as a “running gag” in the circle of friends. And all because cheap, inexpensive promotional items were presented as promotional gifts.

Promotional items in sales talks: 2 tricks on how to score points with promotional gifts
Trick 1: Create criteria
As a sales manager and/or managing director, you should create criteria that regulate the delivery of promotional items in the sales talk. The salesman should clarify already with the preparation of its sales talk, which advertising novelty it wants to present – and ask itself:

Is this a new customer or a regular customer?
In which customer category does this customer fall: A, B or C?
What turnover and profit does this customer generate?
What sales and profits will this customer generate in the future?
Which promotional item is therefore appropriate for the transaction?

Trick 2: The higher the deal, the higher the quality and the more exclusive the promotional gifts.
In order to avoid damage to your image, the promotional items should be specifically selected. For this, however, the seller needs an appropriate selection, which is provided by the management. The motto here is: the height of the deal should be reflected in the presentation of a high-quality promotional item.

The advertising novelty does not have to be even large, but only qualitatively harmoniously. The real estate seller would have preferred to present the couple with two noble leather key cases instead of the ballpoint pen and the notepads. So make sure that your promotional items match both your company and the sales transaction.

Phone 01323 – 745710

Use strong brands! Branded articles as image carriers!

Branded products are image carriers. Everywhere, whether in the supermarket, in the retail trade, in the catalogue and also in the online shop of Image Logo UK Ltd.
Branded articles promise quality, the buyer knows that a good brand keeps what it promises. In today’s article, we explain the functions of branded products as advertising media and the benefits you have when using branded products. Because strong brands have many advantages.

Brand functions from the customer’s point of view

  1. It serves to build trust and minimize the purchase risk.
  2. It establishes the quality or quality promise.
  3. It ensures identification with the product.
  4. It fulfils a prestige function.
  5. It ensures that a product can be identified quickly and is, therefore, a good orientation aid.
  6. Thus a brand accelerates and simplifies the process of the purchase decision.

The advantage of strong brands
Good brands are authentic and deliver what they promise. And the customer is also willing to pay a little more for this. And it is precisely this standing that is the most important point: every branded article is attributed to a certain image. And this image, which is based on the quality mentioned above on the one hand, and on the positive qualities attributed to a branded article compared to the competition on the other, is one of the most important, if not by far the most important, aspects for a purchase decision.

Quality ensures customers
Brands strengthen customer relationships. And that is also directly transferable to promotional items. For example, whether it’s a give-away ballpoint pen for trade fairs or elegant writing set for a long-standing business partner – it pays for companies to focus on brand quality such as Senator or Parker. Anyone who writes with the promotional items you give away will appreciate it if:

… the ballpoint refill used lasts long.
… the ballpoint pen housing is stable and aesthetically pleasing.
…the pen fits comfortably in your hand.

Noble branded goods + high-quality branding = good image
A branded promotional product makes your company look good. The image of the promotional product brand is transferred to the image of your company. If the recipient trusts in the quality of the promotional gift, he will perceive your company and its products or services as reliable and will place his trust in you. The result: good image, higher turnover, positive word of mouth through convinced multipliers…

But there’s something else that counts when it comes to branded products as image carriers: advertising. Your company logo or slogan is usually emblazoned on your promotional items. As a customer of an advertising novelty manufacturer, you should also pay attention to quality there. It is nice for everyone who has received your promotional item if your ballpoint pen writes long and contributes to the image again. But it is even nicer if your imprint has been applied properly, permanently and in the best quality. This quality at the manufacturer or in the finishing is doubly important because it guarantees the buyer of the promotional item long-lasting visibility in everyday life.

Excellent branding quality as an additional bonus
At the same time, the high quality of finishing also promotes the brand image of the promotional product company. For this reason and also because of our own high demands on ourselves, Image Logo UK focuses on quality. Whether laser engraving, embossing, etching, screen printing, special screen printing, sublimation printing, pad printing or embroidery – we always keep an eye on quality.

After all, it is our customers who then use the printed promotional items as an image carrier AND the end customer who should then use the item regularly and long-term in daily life.

A high quality branded promotional item of a well-known brand therefore pays off .



Phone 01323 – 745710