Advertising novelties for car dealership – Open door day!

Open Days give companies the opportunity to not only give their customers and visitors a glimpse behind the scenes but also advertise themselves and their products. Especially in the car trade, such events are often combined with festive offers for the whole family and special sales campaigns. The “Sales” are already starting in the shops and it has to be “everything out” again. So it is best to plan your Open Day well ahead of time.

The whole preparation begins, as with a family celebration at home, with the festive decorations for the venue. After all, the guests and visitors should be able to see from afar that “something is really going on”! With our promotional balloons, paper flags and banners you can really attract attention – no one will pass by you again. TIP: The small flags and balloons are sold especially for any junior guests, so it’s better to order a few more.

Promotional medium for decoration:

Promotional items Balloons 
Promotional Advertising Flags & Banners

Sweet Mint Tin

are perfect for stand tables and entrance/exit areas. These eye-catching giveaways together with advertising flags in tall glasses attract attention and serve as a “sweet filling station” for a small energy boost.
With the original Sweet Mint Tin, your advertising gets a particularly charming touch, because it simply looks great.
Sufficient space to convey your individual advertising message to your event visitors in an original way.
Conclusion: The Sweet Mint Tin – an unforgettable advertising medium.

But that´s  not all…….here are more useful Promotional Giveaway ideas for Car Dealerships:

For further inspiration, please feel free to contact us – we are more than happy to assist:

Email sales@image-logo.co.uk
Website www.image-logo.co.uk
Phone 01323 – 745710

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8 tips for the use of promotional items for start-ups

The right marketing mix is an important success factor, especially for start-ups. Even the most innovative idea will not be a bestseller if potential customers do not learn about the existence of the new company and its products. The marketing strategy must be always cut also to the individual enterprise, who considers, however, the following 8 Tipps, is on a good way to successful brand awareness.

1. Define your target group
Many founders produce advertising materials that they themselves find cool or practical. This often means that the products are sold like hot cakes and are often used – but do not lead to increased sales figures. It is therefore important to define an exact target group right from the start.

All further decisions can then be made on this basis. When defining the target group, the previous sales figures can be an important indicator. There you can see which groups of people are addressed by a product and where the use of advertising material is therefore worthwhile.

2. Define the budget precisely in advance
Only when the financial framework has been established can a suitable advertising medium be selected. The maximum principle applies here: the fixed sum is intended to generate the largest possible range. It is of little use, for example, to have extremely expensive and high-quality products produced if the financial framework is not sufficient to order relevant quantities. In this case, it would make more sense to use inexpensive yet high-quality advertising media and to stand out from the crowd with a clever design, for example. Creativity is therefore required to stand out with the typical founder’s litter articles. On the other hand, if you have a large budget or a small target group, it makes sense to use high-quality products to win customers.

BPMA – RESEARCH

3. Allow enough time
An advertising campaign needs sufficient lead time. Anyone who notices only two days before an event that they urgently need ballpoint pens with the company logo is giving away a lot of potentials. On the one hand, it can happen that the advertising media become significantly more expensive because express delivery becomes necessary, for example. On the other hand, many possibilities are wasted in the design of the products, for example, because there is no time to try out different approaches. The exchange of ideas and creative suggestions must also be reduced to a minimum under time pressure. It is therefore also important for startups to invest in the long-term production of advertising material in order to achieve an optimal effect.

4. Advertising media are part of an overall concept
There are more advertising opportunities today than ever before. Online marketing has also established a branch of its own that did not even exist a few decades ago. However, classic advertising media have by no means lost any of their relevance as a result. The opposite is the case: the combination of new advertising possibilities with classical advertising media increases the effectiveness and efficiency of both approaches. Marketing should therefore always be designed as an overall concept so that every form of advertising can be used where it has the greatest possible effect. This allows startups to make efficient use of the resources available and to keep wastage to a minimum.

5. Rely on a marketing mix
The right mix of classic and innovation is important. The selection of the right advertising medium is of enormous importance for the success of a campaign. Basically, two categories can be distinguished: Established classics such as ballpoint pens and lighters and more individual and new products such as printed USB sticks or Powerbanks. There is no right or wrong, rather startups should focus on a balanced mix. So it is often not realistic to give every stand visitor a Bluetooth Easykeyfinder at a trade fair. With particularly important customers, however, such an extraordinary advertising medium can leave an impression and unfold a positive effect.

BPMA – RESEARCH

6. Less is often more when it comes to design
Advertising media have a certain size, which can be changed only conditionally. This means that the advertising message must also be adapted accordingly. So it is not necessary to print the complete company address, the address of the homepage and a telephone number are usually sufficient. Not all available design elements need to be used either. A certain understatement – for example with a small logo in the corner and the colours of the corporate design – is much more appreciated by the users. Even a short and concise advertising slogan often says more than long sentences and explanations.

7. Quality before quantity
Even if advertising material is not sold, but given away, the quality of the products is associated with the printer company. It is therefore advisable to rely from the outset on a renowned manufacturer with a high-quality offer. The quality of the products also has a positive effect on the price-performance ratio of an advertising campaign: If the advertising media last longer and continue to function well, potential customers will use them much more often. Startups should therefore never save on the quality of the advertising material they buy. If the budget for a certain product is too small, it is more advisable for startups to switch to a cheaper, but nevertheless high-quality advertising medium.

8. Always be persistent
The same applies to advertise media: A long breath pays off! Marketing always works best when a concept is pursued constantly and on a long-term basis. This also applies to the distribution of advertising material. The greatest successes come from start-ups that consider a convincing and coherent concept and then pursue it permanently. Although irregular individual actions also have a positive effect, it is much smaller.

Image Logo UK Ltd offers a free sourcing service! For all your promotional requirements please contact us:

Email sales@image-logo.co.uk
Website www.image-logo.co.uk
Phone 01323 – 745710

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Seminars & training sell with promotional items

You never stop learning – this saying is as old as it is true. Training, courses, workshops and more are booming. Every company wants its employees to be up-to-date and up to date. That’s why a lot of money is invested in seminars and training courses. Much to the advantage of the many educational institutions. Advertising is nevertheless important. But how can promotional gifts be ideally used for seminars and training courses?

At trade fairs – ballpoint pens, pencils & sticky notes as giveaways
Those who present their offers at trade fairs should not appear there without suitable and useful promotional gifts.

A ballpoint pen printed with logo and contact details fits in every pocket and can be handed over wonderfully together with flyers and further information material. A nice alternative to these classics is high-quality pencils. Abstract offers can be better sold if notes and pencils are taken and the services “recorded”. Sticky notes are very suitable for this purpose. The useful stickers can thus not only be used by the company’s own employees but can also be given directly to interested parties as promotional items.

In the personnel office – the personal conversation counts!
Many seminars and training courses are arranged by the employer himself and are often regular events, e.g. for trainees. It is therefore very important for training providers to have a good connection to the personnel office. Catalogues, brochures and more are best delivered personally by the contact persons. This usually provides the opportunity for a brief discussion in which the current needs and satisfaction with previous measures can be determined without obligation. If you want to be on the safe side and don’t just want to “barge in”, make an appointment.

In the event itself – highlighters, snacks & dextrose as small gifts
The participants of a seminar or training should already find some suitable promotional items at their place. Highlighters with logo printing are ideal when working with scripts or printed documents. This allows participants to easily mark important passages and terms. A similar function is fulfilled by adhesive markers. Snacks such as peanuts or small pretzels are just the thing for the grey cells to work optimally. The small sachets can be decorated perfectly with the company logo and pretty motifs. So you can create little eye-catchers that taste delicious and give a good feeling (especially in the stomach) at the same time. Dextrose is a classic advertising candy: it provides a quick boost of energy in the morning or afternoon.

Email sales@image-logo.co.uk
Website www.image-logo.co.uk
Phone 01323 – 745710

Our alternatives to plastic – Innovative promotional items made of cork, wood & Co.!

Promotional items made of cork, wood and other sustainable materials will continue to be particularly popular in spring 2019. Because advertising with environmentally friendly and ecological articles is becoming more and more important. Although plastic is of course still one of the most important materials for many products worldwide, in the new year it is more than ever worth taking a look at biodegradable alternatives!

Plastic and Co. – what are the alternatives?
In 2019, sustainability now means much more than just storing purchases from the supermarket in fabric bags or paper bags, bags or backpacks or enjoying coffee in an environmentally friendly to go cup. We are not the only ones who want to live as resource-conserving as possible and keep our ecological footprint as small as possible. Companies are also taking the issue of sustainability more seriously than ever before.

A rethinking process has been underway in the handling of plastics for several years now. In 2019, this will now take the form of regulations and laws that will have a strong influence on consumers and everyday business life. Thus the keyword sustainability for companies in 2019 has changed from freestyle to duty. For example, the handling of packaging material for companies has been newly regulated and consumers will soon have to do without a wide variety of disposable plastic articles such as disposable straws in favour of the environment through an EU-wide ban.

This influence can also be felt in the advertising industry. In 2019, a wide range of new materials will continue to be used here as an environmentally friendly addition to promotional items made of classic plastic.

New sustainable trend materials 2019
1. Cork: with a particularly sustainable feel and appearance
2. Bio-plastic: innovative plastic. Biodegradable and made from naturally renewable raw materials.
3. Bamboo fibre and wood
4. recycled paper/cardboard

From everyday objects to promotional items made of cork
Among other things, cork is extracted from the bark of the cork oak and has been used as a raw material for centuries. One of the world’s largest cork producers is based in Portugal, where the cork is mainly used to make corks for wine bottles. In Asia, the bark of the Amur cork tree is mainly used for the production of cork and imported to Europe. In the economy, cork finds numerous applications due to its special material properties. For everyone in everyday life, cork is visible as flooring, as a pinboard in the office, school or club. All Voran one finds cork as a closure for wine bottles.

Ecological advertising effect guaranteed!
The use of cork as a material for promotional items is relatively new. Here cork makes for a special:

  • intensive haptic experience due to the surface structure
  • pleasant and warm surface
  • Due to its naturalness, the raw material cork conveys a particularly ecological image!

High-quality branded – promotional items made of cork with pad printing!
Tampon printing is particularly suitable for printing promotional items made of cork. Here the particularly flexible pad transfers the printing ink even into the smallest grooves of the material and ensures a particularly opaque and luminous colour power. Due to its lively and absorbent surface texture, cork is particularly suitable for large, flat advertising prints. For logos with delicate lines or even small fonts, we recommend our sustainable promotional items made of bio-plastic or wood. Our advertising printing experts will be happy to advise you!

 

Email sales@image-logo.co.uk
Website www.image-logo.co.uk
Phone 01323 – 745710

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10 TIPS FOR SUCCESSFUL PROMOTIONAL GIFTS

Everyone is happy to receive a gift, even if it is just a small gimmick. Giving creates a positive impression. It can build up goodwill, convey an incentive, communicate a message and create awareness.

You can order a whole armada of promotional gifts on the Internet, but before you do, you should be able to answer the following 10 questions:

1. What would you like to achieve by giving away a high-quality advertising medium?
Your promotional items should be designed in such a way that they strengthen your memory, motivate the recipient to communicate with you and increase your recognition value.

2. What criteria will you use to select your premium promotional item?
There are many different aspects to consider. But which ones suit you best? To choose the right item, you need to set your goals. Do you want your advertising material to communicate a certain topic better, to convey a certain message or to “educate” your target group? A clear goal should help make your selection easier. An advertiser can also help you make an effective selection and order the right promotional materials. Remember that your company’s image is reflected in the items you give away, whatever they may be.

3. To whom do you want to send your promotional gifts?
A clear objective regarding the meaning and purpose of your promotional gift will help you decide who should receive your giveaways. Perhaps it is advisable to use different promotional gifts for different types of recipients, for example, men and women. It may also make sense to have different qualities from one advertising medium for your A, B and C customers and for generally interested parties.

4 How does your giveaway integrate into your central marketing message?
Does the promotional gift have an aspect that logically complements your marketing message? Is your slogan printed on the item and your company name, logo and phone number clearly displayed? An important aspect of every promotional gift is to remind the recipient who gave it to them long after it has been received.

5. What is your budget?
The price scale for high-quality promotional gifts is enormous. Quality, quantity and individual wishes have a direct influence on the price. Especially the quantity. Therefore, consider whether it might make sense for cost reasons to order more of a certain article than you currently need.

6. Do prospective customers have to qualify in any way for a premium gift?
There are several ways to effectively use your premium gifts. For example, as a reward for participating in a product demonstration, or as an incentive for filling out a specific questionnaire, or as a thank you for visiting your trade fair stand. Avoid distributing high-priced promotional gifts to everyone. This not only reduces their “perceived” value but also has no memorability factor.

7. Do your promotional gifts have a direct impact on your future sales?
For example, distribute discount coupons or gift vouchers that ensure that recipients will contact you to redeem them and possibly buy more items at the regular price. Such a campaign can be implemented very quickly and inexpensively, especially in the online sector.

8. How high is the quality of your promotional gifts?
Don’t just order 1000 pens just because they’re so cheap. Buy 100 high-quality ballpoint pens. with which you can write perfectly and with pleasure. These will be in circulation much longer than the 1000 cheap copies. The attribute “cheap” can be transferred very quickly to your company and then you make rather negative advertising, which can hardly be your goal.

9. Do your promotional gifts have a direct relation to your company?
If you invest in high-priced promotional gifts, then you should make sure that the gifts have as close a relationship as possible to your company and to the products you sell. The closer the relationship, the more memorable the gift recipient will be.

10. How high is the usefulness factor of your promotional gifts?
Do your promotional gifts offer the recipient a real benefit or are they just gimmicks that have a unique look, but then lose all appeal? Remember: The higher the utility value of the promotional gift, the more often the recipient will actually use the gift and remember you positively.

If you consider these 10 tips, then your next advertising campaign will certainly be successful.

 

 

Email sales@image-logo.co.uk
Website www.image-logo.co.uk
Phone 01323 – 745710

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