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Beer mats remain Beer mats

Marketing ideas for Beer mats
The small cardboard beer mats should not be missing in any pub, but sometimes they also look good away from the gastronomy. However, their advertising potential has so far mainly been used by breweries or beverage manufacturers. Many others are missing something! Because coasters can also be used for other companies and industries – eye-catching guaranteed.

Tip: How about special beer mats for autumn, Father’s Day, International Women’s Day or a limited edition for a festival? Use current occasions to attract attention with the beer mat designs. For the next Football World Cup or European Championship you can also score points with matching coasters of all teams – give them as a set together with a big poster to your customers. Printed on both sides the coasters represent a country and your brand

Of course you can also make an impression at events even with coasters. Whoever acts as a host, be it at a trade fair or an event, can design coasters with the trade fair motto, a clear advertising message or a funny saying especially for this purpose. If a particularly outstanding beer mat design succeeds, the probability increases that the guests will take it home with them. If coasters are used regularly for advertising, it is worthwhile to create new designs more often to appeal to the collecting instinct of the customers. Numbered motifs, for example, which only when put together form a large picture, or various limited editions that are released at different times, attract even more attention.

Beer mats can also be the focus of a competition or design contest. Simply have a few coasters printed with a numerical code or a motif that wins. Not an everyday occurrence, but just the right thing to attract attention: a design competition with beer coasters. The winning suggestion will of course be awarded a prize and can possibly be used as a design in an upcoming advertising campaign. Such a competition is also entertaining as an accompaniment to an event.

Entice to play: Beer mats not only protect tables from unsightly water edges, but can also be used for entertainment. The coasters can increase the gaming factor of an event: With appropriate designs you can use them to play “Four wins” as well as memory games or to start a competition for “Who builds the highest/fastest beer mat house”.

Another interesting idea for promotional beermats is to add a printed QR code. This allows people to scan the code with their smartphone camera and this will take them straight to your website. 

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