Our promotional items trends 2018, with which you can successfully attract customers!
Office items as THE classic promotional item
Year after year, every company faces the great challenge of using its advertising budget profitably. An important part of this budget is always the large market of promotional items and giveaways. There are the absolute classics such as office items. A good ballpoint pen that feels good in the hand and writes for a long time is a typical bestseller here, but there are also other useful objects that are indispensable in office life, such as notepads, books and mugs.
And then there are still some really clever innovations such as electrostatic notes that stick almost anywhere without any glue. Anyone who uses Post-its without an adhesive surface is setting a real trend in 2018. Also interesting, if not a typical article from the office supplies: the professional pizza cutter in the “thumbs up” look! But anyone working in a start-up or advertising agency knows it from their lunch break or at the end of a late night session when an important project has taken a little longer: eating pizza in the company! But experience has shown that a pizza cutter is also extremely popular as a gift for your customers at home. The same applies to all these promotional items as to your services or products: Quality is a must!
Promotional items trends 2018: Sustainable promotional items
In addition to high quality, another word is becoming increasingly important: sustainability. Your customers want to use your promotional gift for a longer period of time, like to use it again and again and attach importance to the fact that your give-away also possesses these characteristics. And this trend towards sustainable promotional items, which has already become apparent in recent years, will intensify once again in 2018. But not only the customer has an advantage of sustainable promotional items, but also you as an entrepreneur.
A good example of this are the ECO coffee cups. The robust material made of bamboo, grain starch and wood fibres is absolutely suitable for everyday use. Instead of drinking the morning coffee on the way to work in a disposable cup, your customers – or even your employees – use such a cup. Ideally your company logo or your company slogan is displayed on this cup. A win-win situation for all sides with lasting success for you and your company.
Example bamboo mug: Why sustainability works with promotional items
The cup user has a stable, sustainable drinking product.
The restaurant or cafe saves the issue of environmentally polluting paper cups.
The cups, a printed slogan or the company logo ensure the visibility of your company and also make it clear that sustainability is a very important issue for you. Use with it one of the most important advertising novelty trends 2018!
Something for everyone: Promotional sets as promotional items trend 2018
Smart computers have known it for a long time: If you buy a lot, you save a lot. The same applies to advertising sets. Here various advertising novelties are summarized in an assortment, colour-coordinated, branded and cut to the target group. This makes advertising sets ideal both for the craftsman who visits his customers every day and perfect for the trade fair stand. One visitor to the stand will find his ballpoint pen, the other his gummy bear pack and the third his USB stick. In addition, more and more advertisers recognize advertising sets as one of the most important promotional items trends in 2018.