In the context of business start-ups, advertising, in particular, is an important means of drawing the attention of potential new customers to one’s own start-up. At first, you may think of flyers, posters or TV and radio advertising, but it may also be relevant to give away promotional items to win customers.
In the following, it goes around the sense and purpose of B2B gifts, the variety of advertising novelties, as well as worth knowing in relation to costs and taxes for advertising novelties.
Some founders may turn up their noses at the idea of spending money on promotional items but have certainly not yet considered that they could already own promotional items from other companies themselves.
Whether conspicuously placed or inconspicuously hidden – many people have promotional gifts at home. This refers to ballpoint pens, notepads, USB sticks, lighters or money boxes. Often you don’t even know when you got them and yet we own them – promotional items, giveaways.
There are two important aspects of promotional items. On the one hand, tax regulations must be observed when purchasing and passing on promotional items. On the other hand, the advertising novelty must fit the enterprise. Because some useless or consumable advertising novelties throw customers away and/or are eaten, other advertising novelties linger mostly for years.
Before it concerns the fiscal aspect in handling an advertising novelty, a view is thrown on the variety, the organization possibility and the Potential of the advertising novelty. Because holidays and celebrations are great for the distribution of giveaways.
Why promotional items?
A promotional item is a commodity of little value to be given away by companies in order to attract attention. Thus, a promotional item is a haptic sales aid. Haptics refers to what the customer feels, i.e. takes into his hands, and can understand.
Especially if it is a web-based business model or a service, it is especially important to use haptic sales aids. This is how you can symbolically transfer an idea to a promotional item and make it comprehensible for the customer.
The sense and purpose of an advertising article are, therefore, to arouse a need in the customer or to explain the business idea of the company. A classic example of this is the piggy bank as a promotional gift from a bank.
The freestyle in dealing with a promotional item is to select and design the promotional item in such a way that the customer perceives it as a (promotional) gift and not as a giveaway. A good promotional item is therefore perceived as a gift that conveys an idea or the company logo.
Variety of promotional items: classic, practical, Christmassy
Depending on the target group, price range and occasion, there is a large selection of promotional items. We have collected a few classic, creative and unusual promotional items. Of course, the promotional items vary in terms of price, but one thing is certain – there is nothing you can’t give away as a promotional item.
Statistics show that 94% of respondents said they owned one or more promotional items. 57% of them, i.e. slightly more than half of the respondents, could remember the brand or company name. Particularly interesting is the information that three-quarters of these advertising novelties are longer than 6 months in the possession of the receivers. 37% have even been at home for more than two years.
More relevant than the whereabouts of the promotional items is the effect on the purchase decisions of the recipients. 37% of the respondents stated that the promotional item had a positive influence on the customer’s decision to buy.