A logo can be designed and ultimately delivered in several ways. For example, you can receive a file as .jpg, but also as a vector file. Printers always recommend having a logo as a vector file. But what is so important about a vector file?
No loss of quality when enlarging your logo.
One of the reasons why printers like to have a vector file is the loss of quality. A vector file can be enlarged indefinitely without losing quality. You can use the logo for different applications. If you want to print a banner, the result without a vector file can be disappointing. Your logo will look warped and have small pixels, but if you use a vector file, you will not have this problem.
Make changes easily
Another practical example of a vector file is that you can always make certain changes easily. Maybe you would like a different color? Or does a certain colour fit better to your company clothing? If you have a vector file, a printer or designer can always make adjustments to your logo. If you don’t have a vector file, then no other colour combinations are possible. You have to have a completely new logo created immediately and this is quite expensive than a change.
Format vector file.
If you enlarge an image, you will immediately notice this in your file format. If a logo has only a few kb, it changes immediately into 1 to 5 MB. This can be impractical if you want to use a logo on your website. A large logo will eventually load slowly and make sure that visitors leave your website quickly. A vector file hardly changes its format, although a logo is enlarged. This could be a big advantage especially with digital media.
Always a tight logo
A big advantage of a vector file is that your logo always remains taut. It does not matter whether you enlarge or reduce a logo. The design always stays straight and taut. This way you avoid that your logo looks warped. Your logo is no longer made up of pixels, but of taut lines, so that your design always remains straight.
Excellent for printed materials.
If you can give a reason why you absolutely need a vector file, it’s because of the printed matter. After all, if you own a company, you always need printed matter. Often you not only have a website, but maybe a business card or flyer as well. A vector file is one of the few files that you can really use for your printed matter. If you use other files, there is a good chance that you will not be able to use the file for printed matter.
The biggest conclusion you can draw from this blog report is of course that you always have to use a vector file. When you commission a logo design, make sure that the designer immediately delivers your logo as a vector. You will then know for sure that you can use the file for all your printed material.
Do you already have a logo, but this is not a vector file? Then this doesn’t have to be a disaster, because you can have your logo converted to a vector file afterwards – Image Logo UK Ltd is just running a special offer at the moment.
Please contact us for a quote: firstname.lastname@example.org
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