The drinking bottle, once only for hikers and schoolchildren, has become a new “must have”. With this, it has made the leap from a commodity to a necessary accessory.
Nowadays anyone whose anyone carries a drinking bottle. On the road, in the office, on public transport and – still – in sports. But how did the drinking bottle boom come about?
Focus on recyclability and sustainability
Recyclability is the basis of the new popularity of the bottle. The new bottles that you can see everywhere in everyday life are not only chic and stylish, but also environmentally friendly.
Recycling, recycling and the often seen upcycling of everyday objects are part of a move towards more sustainability. It is not only a fashion to use recyclable drinking bottles, but it is also ecologically valuable. Those who regularly carry these bottles with them make a statement on sustainability. If one combines the topic of “sustainability” (see also the boom in how to use Coffee2Go cups) with skillful marketing, the boom around the actually unspectacular drinking bottle is obvious. The reusable drinking bottle still has a purpose, but at the same time it is much more.
The printed drinking bottle as an ideal advertising medium
And with the further exorbitantly increasing spread of drinking vessels, this is also very interesting for advertising companies. Regardless of whether steel, plastic, glass or aluminium: each of the outer materials is suitable as advertising space, printable, to be branded by etching or also by noble laser engraving.
If your customer is happy about your gift and uses the bottle regularly afterwards, you and your brand are always present for him and others through the company logo or the printed slogan in everyday life. Drinking bottles are therefore not only sustainable, useful and “in” with celebrities and everyone, but also an extremely clever promotional gift for your customers, as they ensure increased visibility of your company.