8 tips for the use of promotional items for start-ups

The right marketing mix is an important success factor, especially for start-ups. Even the most innovative idea will not be a bestseller if potential customers do not learn about the existence of the new company and its products. The marketing strategy must be always cut also to the individual enterprise, who considers, however, the following 8 Tipps, is on a good way to successful brand awareness.

1. Define your target group
Many founders produce advertising materials that they themselves find cool or practical. This often means that the products are sold like hot cakes and are often used – but do not lead to increased sales figures. It is therefore important to define an exact target group right from the start.

All further decisions can then be made on this basis. When defining the target group, the previous sales figures can be an important indicator. There you can see which groups of people are addressed by a product and where the use of advertising material is therefore worthwhile.

2. Define the budget precisely in advance
Only when the financial framework has been established can a suitable advertising medium be selected. The maximum principle applies here: the fixed sum is intended to generate the largest possible range. It is of little use, for example, to have extremely expensive and high-quality products produced if the financial framework is not sufficient to order relevant quantities. In this case, it would make more sense to use inexpensive yet high-quality advertising media and to stand out from the crowd with a clever design, for example. Creativity is therefore required to stand out with the typical founder’s litter articles. On the other hand, if you have a large budget or a small target group, it makes sense to use high-quality products to win customers.

BPMA – RESEARCH

3. Allow enough time
An advertising campaign needs sufficient lead time. Anyone who notices only two days before an event that they urgently need ballpoint pens with the company logo is giving away a lot of potentials. On the one hand, it can happen that the advertising media become significantly more expensive because express delivery becomes necessary, for example. On the other hand, many possibilities are wasted in the design of the products, for example, because there is no time to try out different approaches. The exchange of ideas and creative suggestions must also be reduced to a minimum under time pressure. It is therefore also important for startups to invest in the long-term production of advertising material in order to achieve an optimal effect.

4. Advertising media are part of an overall concept
There are more advertising opportunities today than ever before. Online marketing has also established a branch of its own that did not even exist a few decades ago. However, classic advertising media have by no means lost any of their relevance as a result. The opposite is the case: the combination of new advertising possibilities with classical advertising media increases the effectiveness and efficiency of both approaches. Marketing should therefore always be designed as an overall concept so that every form of advertising can be used where it has the greatest possible effect. This allows startups to make efficient use of the resources available and to keep wastage to a minimum.

5. Rely on a marketing mix
The right mix of classic and innovation is important. The selection of the right advertising medium is of enormous importance for the success of a campaign. Basically, two categories can be distinguished: Established classics such as ballpoint pens and lighters and more individual and new products such as printed USB sticks or Powerbanks. There is no right or wrong, rather startups should focus on a balanced mix. So it is often not realistic to give every stand visitor a Bluetooth Easykeyfinder at a trade fair. With particularly important customers, however, such an extraordinary advertising medium can leave an impression and unfold a positive effect.

BPMA – RESEARCH

6. Less is often more when it comes to design
Advertising media have a certain size, which can be changed only conditionally. This means that the advertising message must also be adapted accordingly. So it is not necessary to print the complete company address, the address of the homepage and a telephone number are usually sufficient. Not all available design elements need to be used either. A certain understatement – for example with a small logo in the corner and the colours of the corporate design – is much more appreciated by the users. Even a short and concise advertising slogan often says more than long sentences and explanations.

7. Quality before quantity
Even if advertising material is not sold, but given away, the quality of the products is associated with the printer company. It is therefore advisable to rely from the outset on a renowned manufacturer with a high-quality offer. The quality of the products also has a positive effect on the price-performance ratio of an advertising campaign: If the advertising media last longer and continue to function well, potential customers will use them much more often. Startups should therefore never save on the quality of the advertising material they buy. If the budget for a certain product is too small, it is more advisable for startups to switch to a cheaper, but nevertheless high-quality advertising medium.

8. Always be persistent
The same applies to advertise media: A long breath pays off! Marketing always works best when a concept is pursued constantly and on a long-term basis. This also applies to the distribution of advertising material. The greatest successes come from start-ups that consider a convincing and coherent concept and then pursue it permanently. Although irregular individual actions also have a positive effect, it is much smaller.

Image Logo UK Ltd offers a free sourcing service! For all your promotional requirements please contact us:

Email sales@image-logo.co.uk
Website www.image-logo.co.uk
Phone 01323 – 745710

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May Golf Offers – Promotional Golf Items

 

Carolina Shoe Bag

 

Carolina Bag (7107)

This superb high quality padded shoe bag is made from high tech quality nylon fabric and has a large compartment to comfortably accommodate golf shoes and accessories.
Enjoys a sturdy handle for ease of carrying and has smart vents on either side of the bag to ensure breathability and to avoid damp and smells.

Prices: between £ 10.95 – £ 10.05 (dep. on qty) + vat
Minimum Order Quantity: 25

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Aerona Tri-fold Golf Towel

 

Aerona Tri-fold Golf Towel (7116)

Top quality 100% Cotton, luxury tri-fold velour golf towel embroidered to your design, with a carabiner clip for attachment to golf bag.
Compact Trifold Towel is made from 100% Velour, giving it a nice thick feel whilst being super absorbent for those wet days. It has been designed with a reinforcement panel for additional strength that includes a carabiner clip to fit any golf bag.
This towel is Machine Washable helping you keep it clean for longer.

Prices: between £ 6.90 – £ 6.68 (dep. on qty) + vat
Minimum Order Quantity : 24

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Leatherette Driver Headcover

Leatherette Driver Headcover (6557)

Luxury 460cc head cover with shaft protective sock and grab handle, embroidered to your design. This cover is for a driver.
Order quantity can be combined between driver, fairway and hybrid club covers.

Prices: between £ 18.27 – £ 16.97 (dep. on qty) + vat
Minimum Order Quantity : 24

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Swift Cap

 

Swift Cap (9539)

Structured cotton twill cap with six panels and embroidered to your design.
One size fits all.

Prices: between £ 10.79 – £ 10.01 (dep. on qty) + vat
Minimum Order Quantity : 24

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Gretna Pillow pack

Gretna Pillow pack (5510)

Clear pillow pack with a full colour printed domed label, accommodating ten 70mm wooden tees and one pencil each printed one colour with one Fenton flick fork printed full colour.

*Tees and pencils to use same size print area, if not then additional costs apply.

Prices: between £ 7.34 – £ 4.91 (dep. on qty) + vat
Minimum Order Quantity : 25

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Ambassador Gift Box 3 (7007)

Ambassador Gift Box 3

Luxury box containing a Leather score-master, an Original pitchmaster and three Titleist DT TruSoft golf balls.

Prices: between £ 30 – £ 28.92 (dep. on qty) + vat
Minimum Order Quantity : 30

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Titleist

Titleist Golf Balls
Free Print and Free Set-up for all 2019
Printed 1-5 Colours, Min Qty: 3 Dozen

 

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Website www.image-logo.co.uk
Phone 01323 – 745710

Introducing The Award Winning Lolliclock Rock!

Introducing The Award Winning Lolliclock Rock

The Lolliclock Rock features a rainbow of colours to suit your needs. Shaped like a classic car wing mirror the Lolliclock is a great gift to use in your next promotional campaign where you want to add some fun. The same size dial as a large watch face it’s petitie size is ideal for the desk or bedside.

The clock has an hour, minute and second hand which are luminous for use at night. It has a tough polycarbonate case and the front bezel ring rotates like a chronograph watch. To top it off it’s presented in a smart presentation box the same bright colours as the clock itself.

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Marathon season is here: up to 40% off

Marathon season is fast approaching and to help you prepare we’re offering up to 40% off the following marathon essentials:

Ombre Drawstring Bag (40633009)

 The Ombre Drawstring Bag is perfect for comfortably storing your essentials when embarking on your run. Not only is it functional, but it also has a brilliant print area and is comfortable to wear. Click the button below to see the full range of colours.

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Aluminium Water Bottle (701473)
Stay hydrated whilst running and avoid single-use plastics with these durable lightweight water bottles! The Aluminium Water Bottle comes with a leak-proof lid, double-walled construction and is available in a rainbow of colours. Click on the image to learn more.

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Rocco PP Tumbler (701478)

If you’re hitting the protein shakes to prep for a marathon; you’ll need this shaker to boost your recovery times. Stylish and practical – can also be used to infuse fruit. It features a screw top lid to avoid any spillage. Press the ‘shop Rocco Protein Shaker’ to see the full product info.

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Lunch Buddy (403424/403425)

Lunch Buddy is ideal for people in training, who take food preparation and calorie counting seriously. It’s microwaveable, dishwasher safe, BPA free and comes with a folding plastic spoon. Follow the link to find out more and request a quote!

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 Bluetooth Earbuds with Case (303060)

On average, it takes around 4 hours to complete the London Marathon, stay focused on these stylish earphones. They come with impressive audio quality and the Bluetooth connectivity means they’ll work with all major smartphones – including the latest iPhone’s, which have no audio port. The plastic case has a clear and generous print area and includes the charging cable. Enquire about this item by clicking the button below!

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Email sales@image-logo.co.uk
Website www.image-logo.co.uk
Phone 01323 – 745710

Use strong brands! Branded articles as image carriers!

Branded products are image carriers. Everywhere, whether in the supermarket, in the retail trade, in the catalogue and also in the online shop of Image Logo UK Ltd.
Branded articles promise quality, the buyer knows that a good brand keeps what it promises. In today’s article, we explain the functions of branded products as advertising media and the benefits you have when using branded products. Because strong brands have many advantages.

Brand functions from the customer’s point of view

  1. It serves to build trust and minimize the purchase risk.
  2. It establishes the quality or quality promise.
  3. It ensures identification with the product.
  4. It fulfils a prestige function.
  5. It ensures that a product can be identified quickly and is, therefore, a good orientation aid.
  6. Thus a brand accelerates and simplifies the process of the purchase decision.

The advantage of strong brands
Good brands are authentic and deliver what they promise. And the customer is also willing to pay a little more for this. And it is precisely this standing that is the most important point: every branded article is attributed to a certain image. And this image, which is based on the quality mentioned above on the one hand, and on the positive qualities attributed to a branded article compared to the competition on the other, is one of the most important, if not by far the most important, aspects for a purchase decision.

Quality ensures customers
Brands strengthen customer relationships. And that is also directly transferable to promotional items. For example, whether it’s a give-away ballpoint pen for trade fairs or elegant writing set for a long-standing business partner – it pays for companies to focus on brand quality such as Senator or Parker. Anyone who writes with the promotional items you give away will appreciate it if:

… the ballpoint refill used lasts long.
… the ballpoint pen housing is stable and aesthetically pleasing.
…the pen fits comfortably in your hand.

Noble branded goods + high-quality branding = good image
A branded promotional product makes your company look good. The image of the promotional product brand is transferred to the image of your company. If the recipient trusts in the quality of the promotional gift, he will perceive your company and its products or services as reliable and will place his trust in you. The result: good image, higher turnover, positive word of mouth through convinced multipliers…

But there’s something else that counts when it comes to branded products as image carriers: advertising. Your company logo or slogan is usually emblazoned on your promotional items. As a customer of an advertising novelty manufacturer, you should also pay attention to quality there. It is nice for everyone who has received your promotional item if your ballpoint pen writes long and contributes to the image again. But it is even nicer if your imprint has been applied properly, permanently and in the best quality. This quality at the manufacturer or in the finishing is doubly important because it guarantees the buyer of the promotional item long-lasting visibility in everyday life.

Excellent branding quality as an additional bonus
At the same time, the high quality of finishing also promotes the brand image of the promotional product company. For this reason and also because of our own high demands on ourselves, Image Logo UK focuses on quality. Whether laser engraving, embossing, etching, screen printing, special screen printing, sublimation printing, pad printing or embroidery – we always keep an eye on quality.

After all, it is our customers who then use the printed promotional items as an image carrier AND the end customer who should then use the item regularly and long-term in daily life.

A high quality branded promotional item of a well-known brand therefore pays off .

 

 

Email sales@image-logo.co.uk
Website www.image-logo.co.uk
Phone 01323 – 745710