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The drinking bottle as an absolute must-have in everyday life!

The drink bottle, once only for hikers and schoolchildren, has become a new “must have”. This item has made the leap from a commodity to a necessary accessory. If you are on the road, in the office, on public transport or playing sport a drink bottle is now an essential.

Focus on recyclability and sustainability
Recyclability is the basis of the new popularity of the bottle. The new bottles that you can see everywhere in everyday life are not only chic and stylish, but also environmentally friendly.

Recycling, recycling and the often seen upcycling of everyday objects are part of a move towards more sustainability. It is not only a fashion to use recyclable drinking bottles, but it is also ecologically valuable. Those who regularly carry these bottles with them make a statement on sustainability. If one combines the topic of “sustainability” (see also the boom in how to use Coffee2Go cups) with skillful marketing, the boom around the actually unspectacular drinking bottle is obvious. The reusable drinking bottle still has a purpose, but at the same time it is much more.

The printed drinking bottle as an ideal advertising medium
And with the further exorbitantly increasing spread of drinking vessels, this is also very interesting for advertising companies. Regardless of whether steel, plastic, glass or aluminium: each of the outer materials is suitable as advertising space, printable, to be branded by etching or also by noble laser engraving.

If your customer is happy about your gift and uses the bottle regularly afterwards, you and your brand are always present for him and others through the company logo or the printed slogan in everyday life. Drinking bottles are therefore not only sustainable, useful and “in” with celebrities and everyone, but also an extremely clever promotional gift for your customers, as they ensure increased visibility of your company.


Use strong brands! Branded goods as image carriers!

Branded goods are image bearers. Whether in the supermarket, retail, catalogue or online shop of Image Logo UK Ltd. Branded products promise quality, the buyer knows that a good brand delivers what it promises. In today’s article, we explain the functions of branded articles as advertising media and the benefits they bring to the use of branded articles. Because strong brands have many advantages.

Brand functions from the customer’s point of view

It serves to build trust and minimizes the purchase risk.
It establishes quality and the promise of quality.
It ensures identification with the product.
It fulfils a prestige function.
It ensures that a product is quickly identifiable and is therefore a good orientation aid.
In this way, a brand accelerates and simplifies the process of making a purchase decision.

The advantage of strong brands
Good brands are authentic and keep their promises. And the customer is also willing to pay a little more for this. And exactly this standing is the most important point: A certain image is ascribed to every brand article. And this image, which is based on the quality mentioned above on the one hand, and on the positive characteristics attributed to a branded article in relation to the competition on the other, is one of the most important, if not by far the most important, aspect for a purchase decision.

Quality provides for customers
Brands strengthen customer relationships. And this is also directly transferable to promotional items. For example: Whether it’s a give-away ballpoint pen for trade fairs or an elegant writing set for your long-standing business partner – it pays off for companies if they rely on brand quality such as Senator or Parker. Everyone who writes with the advertising novelties given away by you, he will appreciate it, if:

… the ballpoint pen refill used lasts long.
… the ballpoint pen housing is stable and also aesthetically pleasing.
… the pen lies well in the hand.

Noble branded goods + high-quality branding = good image
A branded promotional item makes your company look good. The image of the promotional products brand is transferred to the image of your company. If the recipient trusts in the quality of the promotional gift, then he will also perceive your company and its products or services as reliable and will place his trust in you. The result: good image, higher sales, positive word of mouth through convinced multipliers…

But it also depends on something else when it comes to brand articles as image carriers: the advertising imprint. Your company logo or slogan usually appears on your promotional items. As a customer of an advertising novelty manufacturer you should pay attention also there to quality. It is beautiful for every person who has received your promotional item if your ballpoint pen writes for a long time and contributes to the image gain. But it is even nicer if your imprint is applied properly, permanently and in best quality. This quality at the manufacturer or in finishing is doubly important, because it guarantees the buyer of the advertising article a long-lasting visibility in everyday life.

Excellent branding quality as an additional bonus
At the same time, the high quality of the finishing also promotes the brand image of the promotional products company.  Whether laser engraving, embossing, etching, screen printing, special screen printing, sublimation printing, pad printing or embroidery – through our in-house production we always have quality in mind.

Highest quality standards, continuous testing of the same and at the same time a willingness to innovate, e.g. in high-definition printing, characterise our finishing. After all, it is our mission to satisfy two customers of the same product at the same time during the course of trading:

The client, who uses his advertising novelties as image carrier AND…
… the end customer, who is then to use the branded article regularly and for the long term in everyday life.
A high-quality branded promotional item of a well-known brand such as VICTORINOX or Mag-Lite pays off.


Easter – Making others happy with sweet promotional items

In food retailing, sweets are the rage with the highest turnover. In particular, and not as one might assume at Christmas time, but at Easter, consumption is particularly high. At no other time is so much money spent on confectionery than at Easter, because many consumers reward themselves at the end of the Lent. They consider friends and relatives with sweet gifts during the Easter season. At the same time, Easter is also an ideal time for companies to make customers and business partners happy with sweet promotional items and advertising materials.

Fruit gumscookiesbiscuits, and ice cream are also very popular. The foundation for our love of sweets is undoubtedly laid in childhood. Also people associate sweets with beautiful memories of their own childhood.

Sweet promotional items – something for every taste
Companies don’t have to spend much money to give customers and business partners a little joy at Easter with a sweet-filled Easter
gift. Chocolate and sweets are generally advertised as an advertising gift, which depends on quality and appealing packaging.

From sweet articles such as the mini versions of Mars, Twix, Snickers and Bounty bars to fine chocolate editions such as the Chocri Chocolate World Tour or the Rabbel Presence Box with 12 fine chocolates and truffles, there is something for every taste.

Sweet promotional items
Everyone likes to receive
a gift, especially a sweet promotional gift. The occasion is almost immaterial, though large events like as Easter and Christmas are always good fun.

However, this does not mean that sweets, as promotional items cannot be a complete success on other days. However, the needs of the respective target group should always be taken into account. Companies should find out which holidays and events are important to their target group. After all, chocolate, gummy bears, muesli bars and sweets are also popular promotional items outside Lent.


More than just a trend! Sustainable promotional items

    Sustainability and environmental awareness have long played an important role in our society.  This applies above all to the use
of different materials! Promotional items made of wood, bamboo, recycled paper or natural fibres are gaining

Sustainability, what is it?

The concept of sustainability originates from the forests and had the principle not to cut down more trees than we could grow. The aim was to preserve the forest and make it usable for generations. This term has evolved to the present day and gained a new meaning. A product is considered sustainable if the material used is biodegradable, can be recycled in the most environmentally friendly way possible, or if it generally contributes to the avoidance of waste.

What are sustainable promotional items?

Sustainable advertising materials are therefore first and foremost promotional items that are produced taking ecological aspects into account. First and foremost, it is important to pay attention to high-quality materials. If the article is not only of high quality, but also made from recycled or biodegradable material, it makes a particularly meaningful contribution to protecting the environment.

Environment-friendly materials used for sustainable promotional items are for example:

Bamboo & Bamboo Fibres
Paper & Cardboard
BIO plastics from recycled material

     Our promotional products specialists will be happy to help you select the right promotional items for your advertising purposes!
Not only the material – the article itself can also contribute to environmental protection. For example, cotton carrier bags or
Coffee-2-Go mugs. This is not only about the material, but also about waste avoidance in general.

For example, the service life of a disposable paper cup is 15 minutes. Reusable cups for Coffee-to-Go, which can be used over and over again, thus make a meaningful contribution to waste avoidance. And if it was also made from bamboo fibres, this makes it a particularly sustainable promotional item!

Writing utensils such as pens made of recycled paper or bio-plastic also help to protect the environment and strengthen customer relations and brands with high-quality branding.

Advantages of ecological promotional products for companies
As banal as it may sound, sustainability pays off for companies. Sustainable promotional items charge your brand in a special way emotionally and create trust, which can lead to more sales in the long term. In other words, as an entrepreneur you not only do something good for the environment and society, but also strengthen your business reputation and ensure business success.

Last but not least, the long-term use of a promotional gift means not only ecological sustainability, but also the efficient use of the advertising budget, as advertising will remain visible in the customer’s field of vision for a long time. Sustainability is a basic attitude. Anyone who pays attention to quality and sustainability in the selection of their advertising material also pays attention to good and long-term business relationships!

The advantages for companies at a glance
Assuming responsibility for the environment and society
Strengthening customer relations and building trust
Strengthening the brand and long-term business success

The ecological orientation has become far more than just a trend for companies. Sustainability is something from which the environment, people and you as an entrepreneur can benefit in equal measure. If you want to learn more about sustainable promotional items, don’t miss our articles on our reusable cup and alternatives to plastic bags.