Personnel marketing: How advertising media bind good employees

Did you know that 85% of your employees have little or no emotional ties to your company? They do “service by the book” or have even already resigned internally. The remaining 15% are the really good employees who help the company forward. And you should definitely maintain and strengthen this good bond!

How can advertising media help with personnel marketing?
A ballpoint pen printed with a logo will not prevent a dissatisfied employee from leaving your company. But with many trifles, however minor they may seem, the bond can be created and strengthened to counteract dissatisfaction and dismissal from the outset. Because if the working environment and the contact are basically right, these attentions can make the difference to an emotionally well-connected employee.

Perfectly equipped with advertising media for everyday work are the Conference Folders.

At the workplace: The block with advertising imprint, the ballpoint pens with logo, a conference folder in the company design and with name engraving: Those who are surrounded by promotional items of the company at their workplace develop a bond more easily. A well-equipped workplace also contributes to satisfaction.

 

In the field service: Especially employees in the field service with a lot of customer contact can be excellently equipped with promotional items: Trolleys are well suited for frequent flyers as well as transport containers for samples. High-quality document bags and laptop bags are standard equipment. Be sure to pay attention to good quality! Nothing is more embarrassing than when the employee puts the bag after a while annoyed in the corner and buys himself one or even uses the promotional gift of another company.

In the kitchen: Not to forget the dishes in the coffee kitchen.  

Plates and cups can easily be printed with the logo. And that makes double sense: the tableware can also be used for visitors and makes a very good impression. This also increases the value of break time for employees and contributes to their loyalty to the company.

Give small and big pleasures with employee gifts
Everyone – including your employees – is happy about gifts. The year offers a whole range of opportunities to show the workforce: You are important to us!

Christmas: Christmas and the approaching end of the year are very popular as a way of thanking customers for the good cooperation over the year. Why not give the employees a treat and express our gratitude? After all, they played a major role in the fact that the year went well. Motivate your people with a gift such as a classic bottle of wine, a sweet present or a high-quality electronic article.

Anniversary: It is becoming increasingly rare for employees to remain loyal to a company for decades. But it is often satisfied and emotionally well-connected employees who celebrate a 10-, 15- or even 20-year service anniversary. Don’t fail to appreciate that loyalty! Choose beautiful gift sets, preferably with a filling that meets the taste of the jubilarian – and show your appreciation in just a few words. Very popular are salmon presents and also noble brandies with matching glasses.
Personal occasions: The wedding and birth of a child are the most important events in the lives of your employees. Deliver your congratulations along with a beautiful gift. An outfit for newborn babies printed with a company logo is, for example, a nice idea for new parents.

Email:  info@image-logo.co.uk * Phone: 01323 – 745710

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Use strong brands! Branded goods as image carriers!

Branded goods are image bearers. Whether in the supermarket, retail, catalogue or online shop of Image Logo UK Ltd. Branded products promise quality, the buyer knows that a good brand delivers what it promises. In today’s article, we explain the functions of branded articles as advertising media and the benefits they bring to the use of branded articles. Because strong brands have many advantages.

Brand functions from the customer’s point of view

It serves to build trust and minimizes the purchase risk.
It establishes quality and the promise of quality.
It ensures identification with the product.
It fulfils a prestige function.
It ensures that a product is quickly identifiable and is therefore a good orientation aid.
In this way, a brand accelerates and simplifies the process of making a purchase decision.

The advantage of strong brands
Good brands are authentic and keep their promises. And the customer is also willing to pay a little more for this. And exactly this standing is the most important point: A certain image is ascribed to every brand article. And this image, which is based on the quality mentioned above on the one hand, and on the positive characteristics attributed to a branded article in relation to the competition on the other, is one of the most important, if not by far the most important, aspect for a purchase decision.

Quality provides for customers
Brands strengthen customer relationships. And this is also directly transferable to promotional items. For example: Whether it’s a give-away ballpoint pen for trade fairs or an elegant writing set for your long-standing business partner – it pays off for companies if they rely on brand quality such as Senator or Parker. Everyone who writes with the advertising novelties given away by you, he will appreciate it, if:

… the ballpoint pen refill used lasts long.
… the ballpoint pen housing is stable and also aesthetically pleasing.
… the pen lies well in the hand.

Noble branded goods + high-quality branding = good image
A branded promotional item makes your company look good. The image of the promotional products brand is transferred to the image of your company. If the recipient trusts in the quality of the promotional gift, then he will also perceive your company and its products or services as reliable and will place his trust in you. The result: good image, higher sales, positive word of mouth through convinced multipliers…

But it also depends on something else when it comes to brand articles as image carriers: the advertising imprint. Your company logo or slogan usually appears on your promotional items. As a customer of an advertising novelty manufacturer you should pay attention also there to quality. It is beautiful for every person who has received your promotional item if your ballpoint pen writes for a long time and contributes to the image gain. But it is even nicer if your imprint is applied properly, permanently and in best quality. This quality at the manufacturer or in finishing is doubly important, because it guarantees the buyer of the advertising article a long-lasting visibility in everyday life.

Excellent branding quality as an additional bonus
At the same time, the high quality of the finishing also promotes the brand image of the promotional products company.  Whether laser engraving, embossing, etching, screen printing, special screen printing, sublimation printing, pad printing or embroidery – through our in-house production we always have quality in mind.

Highest quality standards, continuous testing of the same and at the same time a willingness to innovate, e.g. in high-definition printing, characterise our finishing. After all, it is our mission to satisfy two customers of the same product at the same time during the course of trading:

The client, who uses his advertising novelties as image carrier AND…
… the end customer, who is then to use the branded article regularly and for the long term in everyday life.
A high-quality branded promotional item of a well-known brand such as VICTORINOX or Mag-Lite pays off.

 

Easter – Making others happy with sweet promotional items

In food retailing, sweets are the rage with the highest turnover. In particular, and not as one might assume at Christmas time, but at Easter, consumption is particularly high. At no other time is so much money spent on confectionery than at Easter, because many consumers reward themselves at the end of the Lent. They consider friends and relatives with sweet gifts during the Easter season. At the same time, Easter is also an ideal time for companies to make customers and business partners happy with sweet promotional items and advertising materials.

Fruit gumscookiesbiscuits, and ice cream are also very popular. The foundation for our love of sweets is undoubtedly laid in childhood. Also people associate sweets with beautiful memories of their own childhood.

Sweet promotional items – something for every taste
Companies don’t have to spend much money to give customers and business partners a little joy at Easter with a sweet-filled Easter
gift. Chocolate and sweets are generally advertised as an advertising gift, which depends on quality and appealing packaging.

From sweet articles such as the mini versions of Mars, Twix, Snickers and Bounty bars to fine chocolate editions such as the Chocri Chocolate World Tour or the Rabbel Presence Box with 12 fine chocolates and truffles, there is something for every taste.

Sweet promotional items
Everyone likes to receive
a gift, especially a sweet promotional gift. The occasion is almost immaterial, though large events like as Easter and Christmas are always good fun.

However, this does not mean that sweets, as promotional items cannot be a complete success on other days. However, the needs of the respective target group should always be taken into account. Companies should find out which holidays and events are important to their target group. After all, chocolate, gummy bears, muesli bars and sweets are also popular promotional items outside Lent.