Useful application examples for USB memory sticks

Nowadays USB sticks are ubiquitous, comparable to mobile phones. With falling prices and smaller product sizes, more and more people are using USB sticks to back up data and move it from computer to computer.

In addition, the storage capacity is getting bigger and bigger! However, the use of USB sticks is not only limited to data transfer. USB sticks are used in many other areas.

Enclosed is a list of 10 useful applications for USB memory sticks:

(1) Saving important data and files
When data is stored on a USB stick, it will continue to function after 10 years if stored at normal room temperature. For safety reasons, it is recommended that you use a second USB stick as a copy if a USB stick fails unexpectedly.


(2) Promote your business and increase brand awareness
USB sticks printed with a logo are creative and cost-effective promotional measures for your company. By distributing the printed USB sticks with your logo at trade shows, conferences or events, your brand will be noticed every time your customer uses the stick. Because USB sticks have many uses, people use them often.

Make sure that your memory stick is printed with your logo, slogan and internet address. If your company is not widely known, your logo alone is not meaningful enough. A brief overview of your company and your unique selling points will help in this case.

In addition, you can put your marketing presentations and advertising texts on your stick and let them start automatically as soon as the user inserts them into the PC.

(3) Promote your strengths
If you are a graphic designer, website designer, musician, artist or general business person who wants to show off your strengths, why not load your portfolio onto a USB stick? You can create an immediate impression by showing your references to potential customers.

(4) Distribute scripts and class tests
Schools and universities waste a lot of paper handing out scripts and tests to pupils and students. Why not put all your data on USB sticks and distribute them?

(5) Promote your new products
The introduction of new products leads to increased attention for companies. In order to inspire your customers and increase their curiosity, you can send free samples of your new product line equipped with a USB stick containing data sheets, marketing presentations and application examples.

(6) Run computer applications separately
Did you know that you can run stand-alone computer applications directly from your USB stick without having to install them? These programs can be emails, games, anti-virus programs, calendars, Windows tools and many more. Check out,, and for a list of free USB applications.

(8) Accelerate your system
If you are using Windows Vista or Windows 7 as your operating system, you can use “Windows ReadyBoost” to accelerate your system with your USB stick. The memory space of your USB stick will then be used as an additional buffer memory.

Since flash memory sticks have a higher read/write speed than hard disks, ReadyBoost can lead to a high-performance increase. For more information about Windows ReadyBoost, please go to the article, “What is Windows ReadyBoost.

(9) Back up your computer with Predator
Instead of password-protecting your computer, you can use your USB stick with the Predator application to lock/unlock your computer ( The predator will lock your computer if you are not in person. And when you come back, you can simply plug in your USB stick to unlock your computer again.

(10) Weddings Gifts for Guests
If you are looking for a creative and useful gift, you can give your guests USB sticks with contact details and wedding date. In addition, you can equip the USB sticks with your best wedding photos and your own collection of romantic songs. This will surely impress and enchant your guests.





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Top 3 giveaways and promotional items for 2019

“The era of pens, USB sticks and the like is over!”
No, of course not!
Even traditional promotional items still have their right to exist. But the question is: Do these promotional items fulfil their purpose? To achieve this, you first have to consider the concrete goal of using your giveaways. We have evaluated our Top 3 giveaways and promotional items 2018/2019 according to the criteria brand awareness, benefit, wow effect, costs and service life. For comparison, the all-time classic among promotional items is evaluated according to the same criteria.
If you want to be “top of mind” with your target group, the ballpoint pen is probably not the ideal promotional gift. If, on the other hand, you want to encourage people to write by hand – e.g. as a manufacturer of writing materials this might make sense – then you probably do. We remember: The promotional article per se is not simply good or bad, but the goal connected with it is crucial. However, since there are not as many manufacturers of writing materials out there as there are ballpoint pens with logos in circulation, we would like to present our Top 3 alternative and above all innovative giveaways 2018/2019.

4 central questions for the effective advertising novelty
Companies should first and foremost try to be positively remembered by their target group with a giveaway. The prerequisite for this is that the give away fits the company or its service. These are the most important questions you should always ask yourself before purchasing promotional items:

Does the give away to convey the desired emotions to the target group?
Do the services of the company and the promotional items fit together thematically?
Does the give away have a certain benefit? Does it solve a concrete problem?
Would I be happy about this promotional item myself (if I put myself in the position of the target group)?
If you can answer all these questions positively, you can assume that the giveaway or the promotional item is worth its investment. In short: A purchase will pay off for the company sooner or later (positive effects on image and turnover).

The following ideas for giveaways and promotional items are based on the classic corporate goal of “attracting attention or top of mind” – without taking the company’s industry or service into account.

1. Handy ring or smartphone ring

This trendy gadget will certainly cause a stir, and not only among friends. After all, the smartphone is omnipresent in our everyday lives. However, a handy ring is not only a beautiful accessory but first and foremost simply useful. It facilitates the secure handling of the smartphone, can be used as a practical smartphone stand (e.g. to watch videos) and offers a new and entertaining user experience; ideal conditions for using the handy ring as an innovative giveaway with logo branding.

2. Webcam cover
Who doesn’t know them? The coloured Post-it or adhesive tapes on the laptops in the university lecture hall. Why complicated when it’s simple and even more elegant? The solution is called Webcam Cover.

This is a smart slider that is glued over the camera of the laptop, tablet or smartphone. It solves two problems at once: On the one hand, it simply looks better, is permanent and counteracts post-it wear and tear. On the other hand, privacy is effectively protected. Of course, the slider is always nicely closed, except with video calls, when it can simply be pushed open.

Useful, inexpensive, innovative: The ideal promotional gift
This gadget is not only suitable as a cheap promotional item because it is an innovative problem solver, but also because your brand is very visible (and therefore top of mind). Meanwhile, we spend a lot of time on our laptops.

Another big advantage of this smart giveaway is that the packaging (at Twing) can be branded at the same time. Companies can thus optimally place their messages and deliver a completely thought-out product in their own corporate design.


3. Purse or cards wallets
Admittedly, the idea is not a world first. Correctly converted, a small, noble purse or a mini purse for cards is an ideal (premium) customer gift and therefore on our place 3 of the best promotional items 2018/2019

As a somewhat more expensive promotional gift, it is not a classic giveaway. For certain industries – e.g. security or finance – it is particularly suitable as a high-quality customer gift. It is best handed over personally in a small gift box, which can also be branded.


Logo branding is crucial
Especially for special occasions, such as Christmas, this personal promotional gift is something very special. It is important that the logo is only discreetly engraved. Especially with a wallet, a large branding can have a deterrent effect. After all, the aim is to ensure that the wallet is actually used in everyday life and gives the customer many years of pleasure. Imagine the positive word-of-mouth communication with your brand, possibly for years.



4. Ballpoint pen

As a reference and for comparison, we will evaluate below the (still) most widespread and therefore most popular promotional items according to the same 5 criteria: It is still the classic ballpoint pen.





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There you go: Win the hearts of customers with giveaways (& increase sales)

 Everybody likes to get a present. But how can this fact be used to sell something online? After all, sales should be increased and giving something away is counterproductive at first. Read this article to find out how it can still work!
Can Facebook Ads generate more revenue or should I invest in SEO? Maybe even print advertising? Giveaways and promotional items could also be interesting. And Influencer marketing should also work quite well…

But can giveaways and promotional items provide new customers?
If you are sitting at your desk right now, there is a good chance that at least one of the pens within reach of a company.

A promotional gift! Great, but ask yourself the following:

Are you a customer of the company? Do you even know what the company sells?

When I look at the ballpoint pen to my left – Dolomagon® – the answer is a clear “no”.

Nevertheless, the ballpoint pen seems to be the most popular promotional item.

And although factors such as brand awareness should not be underestimated, it is questionable whether ballpoint pens provide a massive ROI.

Likewise, no customer will be overjoyed if you enclose a ballpoint pen with the order. The most common reaction is an indifferent shrug of the shoulders.

Who gives away articles, which have no value for the presented one, can donate its advertising budget also equal.

Perhaps you have already noticed yourself how you avoid promoters at trade fairs because you don’t want to carry around a poison bag with useless articles all day long.

Nevertheless, giveaways have a huge potential and should not be underestimated.

Because correctly used, customers connect your offers with positive emotions and buy again and again.

Online marketers are aware of the power of promotional gifts. The effectiveness is even scientifically proven.

The law of reciprocity is a basic human principle and can be explained briefly with “Like you to me, so I to you”.

In his book Influence, Dr. Robert Cialdini explains that reciprocity is deeply rooted in the human psyche. One of the examples he uses in his book is the Hare Krishna movement.

In the 1970s, they stood in crowded shopping streets and “gave” flowers to people passing by.

Although most people reacted annoyed by this gift, many donations could still be collected for the organization.

Not because the pedestrians suddenly became Hare Krishna fans, but simply because it feels bad to take something and give nothing back.

Vladislav Melnik, the founder of Chimpify, gives another example:

Can you perhaps remember the last time you picked up a bite to eat at the supermarket?
How did you feel afterwards?
Maybe you felt like you owed the nice lady or the nice gentleman something now. And maybe you took a pack of the cheese with you.
Even if you didn’t really like it. You had a feeling of guilt. She did something for you. Now you have to do something for her.
If the law of reciprocity is used to inspire existing and potential customers with your own shop or product, you can build up a loyal customer base.

Without a ballpoint pen.

There are plenty of examples where giveaways and promotional items have not only increased customer loyalty but have also attracted a lot of new customers.

Basically, any form of marketing is about one thing:

To gain the attention and trust of potential customers in order to build a relationship.
But as the competition in e-commerce becomes stronger and stronger, it’s not that easy.

For this reason, you will find here…

Strategies that you can use to transform interested shoppers into loyal customers with the help of giveaways and promotional gifts.
Each of these strategies can be implemented quickly.

Whether you combine them with each other or use them individually is up to you.

Read through the giveaway ideas and consider how they can be used for your business.

Each of them has the potential to increase customer loyalty (and sales). Try it out!

Let’s do this:

Giveaways that make your customers smarter!
You can use this giveaway strategy to attract the attention of potential customers, but also to increase the conversion rate.

Using an example:

Suppose you focus your shop on one industry, e.g. golf.

As in any other industry, you are not the only supplier selling golf equipment. Also, the prices will hardly differ from the competition.

So how can you ensure that customers buy from you and not from your competitors?

You may already guess the answer: Give something away!

Although every golfer would be happy to get 5 golf balls for free with every order, this reduces the turnover massively.

Wouldn’t it be much better to give something away that doesn’t negatively influence your turnover, but is nevertheless perceived as valuable?

Before you ponder for too long what that could be, I’ll tell you the answer:

Give away an e-book, mini-course or guide that provides your potential customers with added value.

To stick to the golf example, the following giveaways would probably be very interesting for many golf fans:

‘The 21 most beautiful golf courses in Europe’

3 professional strategies to improve the handicap

The secret to the perfect putt

How the best golfers in the world prepare for a big tournament

Video course: The perfect tee shot

On your website and product pages, indicate that there is a free guide with every order.

Although they offer the same product at the same price as your competitors, you are now ahead.

You get something for free, the competition doesn’t.

Of course, these giveaways do not only work for golfers.

In every industry, there is potential for guides, e-books or mini-courses. A few examples:

  • The 17 Best Home Yoga Exercises
  • 23 delicious recipes for vegan cupcakes that your friends will love
  • It will make your lawn so beautiful that even the Queen will be jealous. Tips & Tricks
  • Wake up full of energy: The secret to a good night’s sleep.
  • Styling tips from a celebrity stylist for the big day
  • E-Book: Change your own tires. That’s it!
  • Mini-course: From skateboard beginner to professional
  • The ultimate holiday checklist. You have to take that with you!
  • So you’ll become a better lover and make sure you have an unforgettable night.
  • Just switch it off. 7 tips to become less stressful

Perhaps you already have a few ideas in mind. Alternatively, you can get support from a content expert.

As mentioned at the beginning, this digital giveaway can increase your conversion rate.

But that’s not all.

It can be assumed that an e-book with the title The 21 most beautiful golf courses in Europe is only interesting for golf enthusiasts. So you are targeting exactly that group if you run a golf shop.

The e-book can, therefore, be used by you to attract the attention of potential customers.

The procedure of this advertising campaign looks – simplified – like this

  1. Advertise the e-book on Facebook

2. Direct interested users to a simple landing page

3. Offer the e-book there as a free download in exchange for the e-mail address

4. Send the e-book

With a digital promotional gift, you can build up an e-mail list of potential customers, who you can advertise by e-mail and inform about new offers.

This allows you to establish a personal connection despite the anonymity of the Internet.

If you want to add a scoop, you can also offer the customer a voucher code or promotional items for the next purchase at this point.

“To thank us for your confidence, you will find a personal 15% voucher for your next purchase with us!





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10 tips for a successful trade fair appearance

Trade fairs are among the largest budget items in the marketing budget. Only those who strategically plan and professionally implement trade fair appearances can profit from long-term success and justify the costs. We have developed a trade fair guide for you that gives you orientation before, during and after the trade fair.

1. Think strategically

Precisely because the costs for the trade fair appearance are relatively high, there is no room for the principle of “trial and error goes over study”. Think in advance why you want to attend this trade fair. Is it a public fair or a trade fair? Which audience do you want to meet? What are your goals? What financial resources are available? Do you have enough manpower to manage the trade fair project yourself? A specialised communications agency can not only support you in the conception phase and deliver creative ideas. It is also able to take over the entire project management for you, as well as the responsibility for deadlines and budgets.

2. Write a trade fair concept

Put yourself in the shoes of your existing and potential customers. Looking for this information? Or a specialist consultation on a product or service? Do you want to buy? Or is it more about deepening and cultivating relationships? Think carefully. Choose a trade fair strategy that optimally meets the needs of your customers. A coherent trade fair concept helps to recall the objectives you have set yourself and to clearly communicate to third parties, e.g. stand builders or stand personnel, why you chose this particular trade fair.

3. Plan ahead

Good preparation is half the battle. If you are taking part in a trade fair for the first time, you should start planning at least 12 months in advance. If necessary, relieve your communications department by calling in a communications agency at an early stage. This way you can be sure that experienced specialists will lead your project safely and on time.

4. Choose your stand carefully

Study the hall plans. How many square metres do you need? Should the stand only be open on one side? Or on two, three or four sides? How do the streams of visitors run? Do you want a trade fair stand to the right or left of the streams of visitors? Take a close look and choose your stand location carefully, also with regard to neighbouring stands and competitors. A good stand has a huge influence on the success of a trade fair. Stand design also depends on the choice of stand location.

5. Keep an eye on your competitors

Take a look around. Which of your competitors are also at the fair? How do they appear? How can you stand out? Remember that your competitors at the fair are fighting for the same customers as you. Before the fair, inform your customers why a visit to your stand is worthwhile. Make appointments, organise an attractive competition or get involved as a specialist speaker at supporting events organised by the trade fair management. The more time customers spend with you, the less time you have for your competitors.

6. Orchestrate the trade fair communication

Don’t just think of advertisements in the trade fair newspaper or customer invitations when you think of trade fair communication. Think also of your in-house media such as website, customer magazine, customer mailing or social media. Communication also takes place via stand design. Distinguish yourself from your competitors with an individual stand appearance. Present yourself unmistakably, but authentically. Your goal should be to leave a lasting positive impression in the minds of your relevant dialogue groups.

7. Do not forget the media

Invite journalists to the fair, send a media release or plan a media conference. The latter, however, only if you can present a real primeur to a broad public or a specialist audience.

8. Show your colours at the trade fair

Buy advertising space on the exhibition grounds. Show your presence on posters, advertisements or in editorial articles.
Design your exhibition stand to be open, bright and inviting. Show your courage and try something new.

9. Be a good host

It’s finally time. Customers, prospective customers or potential employees visit you at your stand. The moment of truth has arrived.

Stand personnel: Only entrust your stand to competent and friendly stand personnel. Even at the end of a long trade fair day, guests want to be treated with courtesy. Avoid the typical mistakes in customer service. If in doubt, send the stand personnel to a professional trade fair training course.
Drinks and seating: A visit to the trade fair is exhausting. Be a good host. Your guest will appreciate a seat and a little refreshment. Use the time for a sales talk or for cultivating relationships.
Information brochures and give-aways: Keep suitable information material at hand and give your guest a small present on the way.
Competitions and trade fair games: Both create a good atmosphere, are extremely popular and attract visitors to the stand.

10. after the fair is before the fair

For an investment of this magnitude, it is important to review the targets that have been set. Manoeuvre criticism helps to identify critical factors, record them in writing and optimise them at the next trade fair presentation. What else can you do?

Visit reports/leads: Many companies are familiar with this form of success measurement. It is important to electronically record the contact data of the leads (prospective customers) so that they are available for later marketing activities. It is just as important to get in touch with visitors promptly and keep promises. Does a trade fair lead also generate sales? This question can only be answered by those who “track” leads in the weeks and months following the trade fair. In practice, leads are usually forwarded to the sales department and the sales success is not documented.
Final calculation: Make a summary of all costs after the trade fair. This creates cost transparency. It also helps to budget upcoming trade fairs correctly.





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Now colour comes into play: Colourfully printed cups & mugs are atmospheric advertising ambassadors!

Colours work – for every corporate colour and every CI the right promotional items!

Colours are pure emotions. They appeal to something deep inside us that we cannot control: Associations and feelings that are stronger than facts and figures. Red, green, yellow, blue, pink, black – every colour has a specific message. Those who know how to use this message specifically for their company can communicate with their customers on an emotional level.

Cups and mugs are particularly suitable as colourful advertising media – especially if they have been effectively refined with a colourful advertising print or laser engraving. A message with depth: laser engraving adds colour to the cup

Cups and mugs are timeless advertising classics that everyone likes to receive as gifts. Use the power of the colours to underline your advertising message.

We recommend “colour laser treatment”. With it, your company logo appears on the cup Bafy in the colour of the interior walls. How can this be done?

The laser engraving removes the upper black colour layer of the cup and thus brings out the underlying colour of the cup: a strong green, pink, red, orange or yellow.

This finishing technique is something very special. It gives your advertising message depth in the truest sense of the word because the laser “sinks” your logo practically into the cup and can be felt. In addition to the feel, the high durability also speaks for laser engraving.

With a personal message: laser engraving with individual names
“Anna”, “Isabelle”, “Stefan” – name your customers by name and you are sure to attract attention! The cup Bafy can be provided with individual names. Thanks to laser engraving an individual name appears in the colour of the interior walls.

This gift is so personal that your customer will feel flattered, pleased and valued.

We are sure that this cup will not end up in the back of the kitchen cupboard, but will be proudly presented every day while drinking tea or coffee.

It gets colourful: These cups with advertising print are real eye-catchers.
The sustainable ECO mug made of bamboo, cereal starch and wood fibres is available in the colours coral, spring green, blue, beige and grey. Logos and advertising slogans can be applied to the rough surface by means of screen printing or advertising print and stick for a long time – even in the head of your customers.
As strong as a good coffee: the colours red, yellow, green or yellow are particularly strong in the Handy Pure coffee mug – but only on the inside. On the outside, the cup is simply white and matt, the perfect canvas for a (colour-matching) advertising print.
The elegant Specta cup makes a colourful statement and can be decoratively enhanced with an advertising print.
It can also be colourful all around: with a 4-colour advertising print, you can set coloured accents on the wide glass cup made of white, frosted glass or go the whole hog.
And what colour should it be for you? – A small colour encyclopedia
The right shade subconsciously awakens specific associations with your customers immediately. We show you which colour works on how.

Orange is a colour full of energy. It conveys youthfulness, verve and fun.

Yellow makes you happy. The colour stands for joy and spontaneity.

Red is pure energy and determination. But we also associate heat, excitement, forbidden things with this colour.

Green stands for nature, growth, renewal, harmony and stability.

Blue is the most popular colour in the world. It stands for peace, professionalism, trust and intelligence.

Violet is mystical, spiritual and luxurious.

Pink is feminine, gentle and shy, elegant and youthful.

Ideally, you should choose a cup colour that matches your corporate colours and thus underline your corporate identity. If you don’t find what you are looking for – with our Americano cup, for example – you can – thanks to Hydrocolor – even have your advertising cup coloured in any Pantone shade!





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