Why we celebrate Easter so late this year?

Easter is actually celebrated on the first Sunday after the first full moon of spring. But in 2019 the rule of thumb is not correct, Easter this year falls on 21 April. Reason for it is age-old church formulas.

Next Wednesday is the beginning of spring this year. The next day is a full moon, the first in spring. According to the old rule of thumb for calculating the Easter date, the following Sunday (24 March) could be Easter – the Sunday after the first full moon in spring. But Easter 2019 is only on 21 April – after the second full moon of spring on 19 April. So the common rule of thumb is not true this year. Experts call this the “Easter paradox”. The reason for this is ancient church formulas that are not based on current data but follow fixed rules.

Easter is a mobile calendar festival. It commutes year after year between the 22nd of March as the earliest and the 25th of April as the latest date. For the determination of the valid date in each case already in the year, 325 on the council of Nicäa three criteria were fixed: the spring, the full moon and in each case the next Sunday. The beginning of spring was firmly defined as 21 March – independent of the current equinox of astronomy, according to which spring, for example, already begins on 20 March this year.

The Meton cycle determines the “Easter Border
The situation with the full moon is more complicated: the actual appearance in heaven was not and is not the basis for this. Rather data are used, which result from theoretical realizations over the always same movement of the moon around the earth. Astronomers speak of the 19-year Meton cycle, which was already known in antiquity and functions reliably.

It is named after the Greek astronomer Meton of Athens, who discovered it in the 5th century BC. Accordingly, the moon phases lie every 19 years again on the same calendar days – this knowledge made precise predictions possible over the centuries.

However, there may be deviations from the actual full moon of astronomy of one day – as in this year. The “church full moon” – also called “Easter border” – derived from the Meton cycle already takes place on March 20 this year. Thus it lies however still outside the spring, whose beginning was fixed on 21 March on the part of the church.

But by 2038 it should work again with the rule of thumb.
The first full moon of spring is, therefore, the full moon of 19 April – and the following Sunday (21 April) is accordingly Easter. By the way, the full moon on April 19 is the actual astronomical full moon. The full moon relevant for Easter from the metonic cycle is also the day before on April 18th – but this does not change anything for the next following Easter Sunday.

The earliest possible Easter date occurs when the church full moon falls on 21 March and this day is a Saturday. Then Easter is celebrated on 22 March. That is rare and happened last in the year 1818. The next time Easter will fall only 2285 again on this date.

The latest Easter date is April 25th. It occurs when the church full moon falls on 18 April and this day is also a Sunday – a special case of the Easter paradox. This was last the case in 1943 and will only be repeated in 2038. The Easter paradox as in this year was last in 1974 – and will also occur again in 2038.

 

Join the fight against the single-use Plastic!

The drinking bottle, once only for hikers and schoolchildren, has become a new “must have”. With this, it has made the leap from a commodity to a necessary accessory.
Nowadays anyone whose anyone carries a drinking bottle. On the road, in the office, on public transport and – still – in sports. But how did the drinking bottle boom come about?

Focus on recyclability and sustainability
Recyclability is the basis of the new popularity of the bottle. The new bottles that you can see everywhere in everyday life are not only chic and stylish, but also environmentally friendly.

Recycling, recycling and the often seen upcycling of everyday objects are part of a move towards more sustainability. It is not only a fashion to use recyclable drinking bottles, but it is also ecologically valuable. Those who regularly carry these bottles with them make a statement on sustainability. If one combines the topic of “sustainability” (see also the boom in how to use Coffee2Go cups) with skillful marketing, the boom around the actually unspectacular drinking bottle is obvious. The reusable drinking bottle still has a purpose, but at the same time it is much more.

The printed drinking bottle as an ideal advertising medium
And with the further exorbitantly increasing spread of drinking vessels, this is also very interesting for advertising companies. Regardless of whether steel, plastic, glass or aluminium: each of the outer materials is suitable as advertising space, printable, to be branded by etching or also by noble laser engraving.

If your customer is happy about your gift and uses the bottle regularly afterwards, you and your brand are always present for him and others through the company logo or the printed slogan in everyday life. Drinking bottles are therefore not only sustainable, useful and “in” with celebrities and everyone, but also an extremely clever promotional gift for your customers, as they ensure increased visibility of your company.

 

The Psychology of Colour in Marketing

The Psychology of Colour in Marketing

Numerous studies have sought to measure the effect colour has on our emotions and responses. The psychology of colour choice in marketing is a much-debated topic and many infographics on the subject can be found on all corners of the internet. However, the link between colour and response to a brand or marketing message is not as simple as a colourful infographic might lead you to believe. It is likely that our personal experiences, preferences and cultural upbringing will have a major effect on how we respond to given colours.

That being said, it is clear that colours do have an emotional impact on us and that companies spend a lot of time and money choosing the colours they want to represent their brand.

Here are some of the most popular colour choices and how they might influence us…

Colour Red in Marketing

Associated with excitement and youthfulness. Red can be seen as bold and confident. It can also be used to create a sense of urgency and this is why it’s often used for sales, special offers and call to action buttons.

Example brands – Coca-Cola, Lego, Virgin, Nintendo

Colour Blue for Marketing

Symbolises trust and strength. It conveys a sense of dependability and trustworthiness. Blue is most often used by conservative and corporate brands.

Example brands – IBM, Facebook, Volkswagon, NASA

Colour Green in Marketing

Associated with nature and health. It can convey a sense of peace and tranquillity. Green is favoured by brands who want to be seen as eco-friendly or aligned with nature.

Example brands – BP, Tropicana, Land Rover, Starbucks

Use of Purple in Marketing

Conveys an impression of wisdom, creativity and imagination. Brands also use purple to represent luxury or mystery. Some claim it stimulates the creative and problem-solving parts of the brain.

Example brands – Cadburys, Hallmark, Yahoo, FedEx

Use of Yellow in Marketing

Associated with warmth and optimism. Yellow is used by brands who want to convey cheerfulness and happiness, although some argue that too much yellow can cause feelings of anxiety. Commonly used in shop windows to attract impulse buyers.

Example brands – McDonald’s, Ikea, Yellow Pages, Chupa Chups

Impact of Orange in Marketing

This is a friendly and confident colour. It can be thought of as combining the happiness of yellow with the impact of red. Orange is the choice of brands wanting to be seen as fun and energetic and it is likely to instil a sense of positivity and warmth.

Example brands – Fanta, Amazon, Firefox, Harley Davidson

Impact of Colour Black in Marketing

Symbolises power, strength and authority. It can also be used by brands to convey sophistication and formality. Black is a good choice for high contrast and legibility, although overuse of black can lead to feelings of negativity.

Example Brands – Telegraph, Puma, Gillette, Wikipedia

 

 

 

 

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Sales talk: Incorrectly selected promotional items lead to image damage

Beware of cheap, cheap promotional items in sales talks

As a salesperson, you know it: conducting sales talks means thinking in phases. However, your commitment and concentration should not be limited to the beginning and the middle part. Rather, every phase of the sales talk demands your attention – including the end after the deal has been successfully concluded. Leaning back and relaxing now would be fatal. Because many salesmen undermine straight now a striking error: The customer the wrong advertising novelty as promotional gifts is presented.

The couple had just signed the contract to buy the house when the salesman got up for a moment and disappeared in the next office to return with three promotional items: A ballpoint pen as a promotional gift and two notepads. The woman looked irritated at the promotional items and finally said: “Is the ballpoint pen for my husband or for me? Tarnishing red and mumbling an apology, the salesman hurried away to return with a second ballpoint pen. As the married couple saw this, it laughed only briefly on and rejected the branded items with the words: “We don’t want to create a bottleneck”.

Unfortunately, this is not a fictional story. I’m afraid so. Although the seller has concluded the deal, he will not be able to expect a customer recommendation from this couple. Rather, he should hope that this mistake will not lead to negative word of mouth or make the rounds as a “running gag” in the circle of friends. And all because cheap, inexpensive promotional items were presented as promotional gifts.

Promotional items in sales talks: 2 tricks on how to score points with promotional gifts
Trick 1: Create criteria
As a sales manager and/or managing director, you should create criteria that regulate the delivery of promotional items in the sales talk. The salesman should clarify already with the preparation of its sales talk, which advertising novelty it wants to present – and ask itself:

Is this a new customer or a regular customer?
In which customer category does this customer fall: A, B or C?
What turnover and profit does this customer generate?
What sales and profits will this customer generate in the future?
Which promotional item is therefore appropriate for the transaction?

Trick 2: The higher the deal, the higher the quality and the more exclusive the promotional gifts.
In order to avoid damage to your image, the promotional items should be specifically selected. For this, however, the seller needs an appropriate selection, which is provided by the management. The motto here is: the height of the deal should be reflected in the presentation of a high-quality promotional item.

The advertising novelty does not have to be even large, but only qualitatively harmoniously. The real estate seller would have preferred to present the couple with two noble leather key cases instead of the ballpoint pen and the notepads. So make sure that your promotional items match both your company and the sales transaction.

Email sales@image-logo.co.uk
Website www.image-logo.co.uk
Phone 01323 – 745710

Our alternatives to plastic – Innovative promotional items made of cork, wood & Co.!

Promotional items made of cork, wood and other sustainable materials will continue to be particularly popular in spring 2019. Because advertising with environmentally friendly and ecological articles is becoming more and more important. Although plastic is of course still one of the most important materials for many products worldwide, in the new year it is more than ever worth taking a look at biodegradable alternatives!

Plastic and Co. – what are the alternatives?
In 2019, sustainability now means much more than just storing purchases from the supermarket in fabric bags or paper bags, bags or backpacks or enjoying coffee in an environmentally friendly to go cup. We are not the only ones who want to live as resource-conserving as possible and keep our ecological footprint as small as possible. Companies are also taking the issue of sustainability more seriously than ever before.

A rethinking process has been underway in the handling of plastics for several years now. In 2019, this will now take the form of regulations and laws that will have a strong influence on consumers and everyday business life. Thus the keyword sustainability for companies in 2019 has changed from freestyle to duty. For example, the handling of packaging material for companies has been newly regulated and consumers will soon have to do without a wide variety of disposable plastic articles such as disposable straws in favour of the environment through an EU-wide ban.

This influence can also be felt in the advertising industry. In 2019, a wide range of new materials will continue to be used here as an environmentally friendly addition to promotional items made of classic plastic.

New sustainable trend materials 2019
1. Cork: with a particularly sustainable feel and appearance
2. Bio-plastic: innovative plastic. Biodegradable and made from naturally renewable raw materials.
3. Bamboo fibre and wood
4. recycled paper/cardboard

From everyday objects to promotional items made of cork
Among other things, cork is extracted from the bark of the cork oak and has been used as a raw material for centuries. One of the world’s largest cork producers is based in Portugal, where the cork is mainly used to make corks for wine bottles. In Asia, the bark of the Amur cork tree is mainly used for the production of cork and imported to Europe. In the economy, cork finds numerous applications due to its special material properties. For everyone in everyday life, cork is visible as flooring, as a pinboard in the office, school or club. All Voran one finds cork as a closure for wine bottles.

Ecological advertising effect guaranteed!
The use of cork as a material for promotional items is relatively new. Here cork makes for a special:

  • intensive haptic experience due to the surface structure
  • pleasant and warm surface
  • Due to its naturalness, the raw material cork conveys a particularly ecological image!

High-quality branded – promotional items made of cork with pad printing!
Tampon printing is particularly suitable for printing promotional items made of cork. Here the particularly flexible pad transfers the printing ink even into the smallest grooves of the material and ensures a particularly opaque and luminous colour power. Due to its lively and absorbent surface texture, cork is particularly suitable for large, flat advertising prints. For logos with delicate lines or even small fonts, we recommend our sustainable promotional items made of bio-plastic or wood. Our advertising printing experts will be happy to advise you!

 

Email sales@image-logo.co.uk
Website www.image-logo.co.uk
Phone 01323 – 745710

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