Consumers are increasingly finding QR codes on product packaging, in magazines and on advertising posters. Recently, they are printed on many items or flyers and can be easily read with modern smartphones. They provide interesting information about products or events. The square codes do not stop at the advertising industry either. To increase the advertising effect, they are often displayed on give-aways.

The two-dimensional code was developed in Japan in 1994. Initially, QR codes, which mean quick response in translation, were used in the Toyota Group. Today, customers can hardly get past them. Printed on promotional gifts, the customer or business partner has the unique opportunity to obtain more detailed information about the advertising company.

A code is used to redirect the customer to the homepage, a product detail page or other websites and thus simply makes the customer get to know the company and its products or services. QR codes can be applied to almost all promotional items. Even on a ballpoint pen, there is enough space for the informative data square. They are popular in connection with cups, bags and especially USB sticks. Thanks to the QR codes, promotional items are again significantly enhanced.

QR code Image Logo

4 Easy Steps to postal promotion success

Turn your cancelled event into an opportunity!
Stay in your customer´s face, even if it is not face to face!
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Easter – Making others happy with sweet promotional items

In food retailing, sweets are the rage with the highest turnover. In particular, and not as one might assume at Christmas time, but at Easter, consumption is particularly high. At no other time is so much money spent on confectionery than at Easter, because many consumers reward themselves at the end of the Lent. They consider friends and relatives with sweet gifts during the Easter season. At the same time, Easter is also an ideal time for companies to make customers and business partners happy with sweet promotional items and advertising materials.

Fruit gumscookiesbiscuits, and ice cream are also very popular. The foundation for our love of sweets is undoubtedly laid in childhood. Also people associate sweets with beautiful memories of their own childhood.

Sweet promotional items – something for every taste
Companies don’t have to spend much money to give customers and business partners a little joy at Easter with a sweet-filled Easter
gift. Chocolate and sweets are generally advertised as an advertising gift, which depends on quality and appealing packaging.

From sweet articles such as the mini versions of Mars, Twix, Snickers and Bounty bars to fine chocolate editions such as the Chocri Chocolate World Tour or the Rabbel Presence Box with 12 fine chocolates and truffles, there is something for every taste.

Sweet promotional items
Everyone likes to receive
a gift, especially a sweet promotional gift. The occasion is almost immaterial, though large events like as Easter and Christmas are always good fun.

However, this does not mean that sweets, as promotional items cannot be a complete success on other days. However, the needs of the respective target group should always be taken into account. Companies should find out which holidays and events are important to their target group. After all, chocolate, gummy bears, muesli bars and sweets are also popular promotional items outside Lent.


Free font tools for character recognition

When font lovers, graphic designers or media designers encounter a font they really like and that would fit perfectly into their new design project, they are faced with several questions: How can I recognize this font? What is the font called? Where can I find it? Is the font free or do I have to buy it? Don’t worry! There are several tools for font recognition. 

Font-Finder types
Three different types of tools will help you to recognize the font you are looking for. If a picture of the font is available – a screenshot or a photo – applications such as the “Font Matcherator” from Fontspring are suitable for glyph analysis. Such tools extract possible glyphs from the image material, which are then determined automatically or (correcting) by hand.

Recognition from memory, on the other hand, is much more difficult. But there are also helpers for this: Portals like and ask for the appearance of different glyphs of a font – letters, punctuation marks and other symbols – in order to then deliver possible hits. This works best if you have a whole text of the font you are looking for, which contains many different letters. The more often “not sure” is chosen, the less likely a hit is to occur. On the other hand, such tools can also be used to find a certain desired font, if an idea has settled in your head.

The third group of font tools focuses specifically on web fonts: Extensions and bookmarks for the browser display the correct font, as long as you encounter it on the web as text and can click or mark it. Unfortunately, these tools do not work for text within an image.

Font recognition by image:
Fontspring Matcherator, and WhatTheFont
The best known font finders are the Matcherator from Fontspring, the portal and WhatTheFont from Although the Fontspring Matcherator claims to be the leading font detection tool, our tests speak a different language.

TipHints on how to use these font recognition tools:
The contrast between font and image background should be as high as possible. Black font on white background is ideal.
For images with many colors, it is recommended to rework the image/photo with an image editing program and reduce the existing colors.
The image to be analyzed should contain only one font. Tool: Crop!
Delete inappropriate glyphs, which are automatically detected by the glyph analysis, so that the analysis is not disturbed by incorrect values.
Fonts whose letters are connected to each other are difficult for the tools to evaluate. It may be possible to separate the letters using image processing.
The text should stand on a horizontal line, multiple lines are not necessarily a problem.
It is best if the text contains only Latin letters and numbers.

In our test we had, WhatTheFont and the Fontspring Matcherator analyze completely different fonts: with serifs (Times New Roman), without serifs (Helvetica Neue and Clear Sans) and decorative fonts like the free retro fonts “Metro Retro” and “Playball”.

Identifont, Linotype and Co – Search and find fonts
How does font recognition work with font tools like Identifont? The second group of Font Finders asks the user for various characteristics of the glyphs of a font: serifs yes or no, Q, A, M, a, J, P, 7, 4, R, etc. On the one hand, the tool can be used to find fonts that are available or to find a potential desired font from the imagination. However, the more often the answer “not sure” is selected, the longer the questionnaire will be. Decorative fonts are also difficult to find.
These tools include:
Identify Fonts by Sight from
Linotype Font Identifier
Bowfin Printworks Serif Font Identification Guide: Very clear, because all questions are directly below each other!

You can also find great fonts on the web. These can be marked or clicked on with bookmarks or extensions for the browser, depending on how it works; the tool then delivers the desired result. Any text that can be marked can be read.





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