4 Easy Steps to postal promotion success

Turn your cancelled event into an opportunity!
Stay in your customer´s face, even if it is not face to face!
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Easter – Making others happy with sweet promotional items

In food retailing, sweets are the rage with the highest turnover. In particular, and not as one might assume at Christmas time, but at Easter, consumption is particularly high. At no other time is so much money spent on confectionery than at Easter, because many consumers reward themselves at the end of the Lent. They consider friends and relatives with sweet gifts during the Easter season. At the same time, Easter is also an ideal time for companies to make customers and business partners happy with sweet promotional items and advertising materials.

Fruit gumscookiesbiscuits, and ice cream are also very popular. The foundation for our love of sweets is undoubtedly laid in childhood. Also people associate sweets with beautiful memories of their own childhood.

Sweet promotional items – something for every taste
Companies don’t have to spend much money to give customers and business partners a little joy at Easter with a sweet-filled Easter
gift. Chocolate and sweets are generally advertised as an advertising gift, which depends on quality and appealing packaging.

From sweet articles such as the mini versions of Mars, Twix, Snickers and Bounty bars to fine chocolate editions such as the Chocri Chocolate World Tour or the Rabbel Presence Box with 12 fine chocolates and truffles, there is something for every taste.

Sweet promotional items
Everyone likes to receive
a gift, especially a sweet promotional gift. The occasion is almost immaterial, though large events like as Easter and Christmas are always good fun.

However, this does not mean that sweets, as promotional items cannot be a complete success on other days. However, the needs of the respective target group should always be taken into account. Companies should find out which holidays and events are important to their target group. After all, chocolate, gummy bears, muesli bars and sweets are also popular promotional items outside Lent.

 

Free font tools for character recognition

When font lovers, graphic designers or media designers encounter a font they really like and that would fit perfectly into their new design project, they are faced with several questions: How can I recognize this font? What is the font called? Where can I find it? Is the font free or do I have to buy it? Don’t worry! There are several tools for font recognition. 

Font-Finder types
Three different types of tools will help you to recognize the font you are looking for. If a picture of the font is available – a screenshot or a photo – applications such as the “Font Matcherator” from Fontspring are suitable for glyph analysis. Such tools extract possible glyphs from the image material, which are then determined automatically or (correcting) by hand.

Recognition from memory, on the other hand, is much more difficult. But there are also helpers for this: Portals like identifont.com and linotype.com ask for the appearance of different glyphs of a font – letters, punctuation marks and other symbols – in order to then deliver possible hits. This works best if you have a whole text of the font you are looking for, which contains many different letters. The more often “not sure” is chosen, the less likely a hit is to occur. On the other hand, such tools can also be used to find a certain desired font, if an idea has settled in your head.

The third group of font tools focuses specifically on web fonts: Extensions and bookmarks for the browser display the correct font, as long as you encounter it on the web as text and can click or mark it. Unfortunately, these tools do not work for text within an image.

Font recognition by image:
Fontspring Matcherator, WhatFontis.com and WhatTheFont
The best known font finders are the Matcherator from Fontspring, the portal WhatFontis.com and WhatTheFont from myfont.com. Although the Fontspring Matcherator claims to be the leading font detection tool, our tests speak a different language.

TipHints on how to use these font recognition tools:
The contrast between font and image background should be as high as possible. Black font on white background is ideal.
For images with many colors, it is recommended to rework the image/photo with an image editing program and reduce the existing colors.
The image to be analyzed should contain only one font. Tool: Crop!
Delete inappropriate glyphs, which are automatically detected by the glyph analysis, so that the analysis is not disturbed by incorrect values.
Fonts whose letters are connected to each other are difficult for the tools to evaluate. It may be possible to separate the letters using image processing.
The text should stand on a horizontal line, multiple lines are not necessarily a problem.
It is best if the text contains only Latin letters and numbers.

In our test we had WhatFontis.com, WhatTheFont and the Fontspring Matcherator analyze completely different fonts: with serifs (Times New Roman), without serifs (Helvetica Neue and Clear Sans) and decorative fonts like the free retro fonts “Metro Retro” and “Playball”.

Identifont, Linotype and Co – Search and find fonts
How does font recognition work with font tools like Identifont? The second group of Font Finders asks the user for various characteristics of the glyphs of a font: serifs yes or no, Q, A, M, a, J, P, 7, 4, R, etc. On the one hand, the tool can be used to find fonts that are available or to find a potential desired font from the imagination. However, the more often the answer “not sure” is selected, the longer the questionnaire will be. Decorative fonts are also difficult to find.
These tools include:
Identifont
Identify Fonts by Sight from Fonts.com
Linotype Font Identifier
Bowfin Printworks Serif Font Identification Guide: Very clear, because all questions are directly below each other!

You can also find great fonts on the web. These can be marked or clicked on with bookmarks or extensions for the browser, depending on how it works; the tool then delivers the desired result. Any text that can be marked can be read.

 

 

 

 

We offer a free sourcing service! Please contact us:

Email:     sales@image-logo.co.uk
Website: www.image-logo.co.uk
Phone:    01323 – 745710

Event planning – step by step to a successful event

Whether wedding, fundraising gala or company exhibition: For an event, dates have to be set, invitations sent and the catering service booked. So that everything runs like clockwork, good event planning is recommended.

But what does event planning actually involve? Who should take over which tasks and how do you keep the costs in check? Our short checklist should help you to keep an overview of event planning.

Successful event planning by checklist: 

1. type of event and motto
Every event is different: depending on whether you are organising a medical congress or the company’s internal Christmas party, the preparation differs. Therefore, the type of event and motto must first be defined. Finally, the thematic framework has an impact on the time and place of the event and thus also affects the further organisational process.

2. coordination and management
Who is involved in the organisation and who takes over which tasks should be clarified in advance. In addition to an overview plan, create individual subplans with the task fields that are relevant for the respective team members.

3. create a timetable
Timing is everything! That’s why time management must not be missing in your event planning. You should start your preparations as early as possible. This will give you enough time to make reservations and coordinate appointments with locations, speakers, show acts and catering.

4. budget planning
No less important for the successful planning of an event are the costs. Establish a financial framework and realistically estimate the expected profit or the expected costs. To ensure that the budget for the Christmas party is not doubled in the end, it is advisable to regularly check the target-performance status. It is also advisable to set up separate project accounting for events with a long lead time and extensive planning.

To ensure that the costs do not exceed your budget, you can search for savings measures. You may find volunteers to help you set up or dismantle the stand and compensate them with free drinks and snacks. You should also include the topic of sponsoring in this section of your event planning.

5. venue and day of the event
Which location is allowed to be depends of course on the budget. But there are other factors to consider, such as:

Type of event
number of participants
Service infrastructure
Offer of hotels and restaurants
Transport links and available parking spaces
Technical capacities
Booking conditions and payment requirements
Conditions for catering on site
Visit the premises in question before booking to get an overview.

By now at the latest, you should also check again whether the date for your event hasn’t gotten competition in the meantime.
When planning an event, consider holidays or school vacations as well as vacation periods and potential counter-events that conflict with the event. In the initial phase, it is advisable to set a second date as an alternative date.

6. detailed planning
Now that the location and date have been fixed, it’s time to get down to business: the event planning concept is ready and waiting to be implemented. This includes, above all, the reservation and booking of the necessary service providers, in detail:

Find catering
Select music (check fees for licenses!)
Order furniture and technology
Clarify transport possibilities
Choose decoration
Book photographers
Hire Security Service
Finding speakers (at meetings, congresses and conferences)

7. invitations, marketing & advertising
Once everything is booked, you have already done a lot of the work in your event planning. Now you can invite guests or launch a PR campaign for your event to attract participants.

Not only organize, but also communicate, that’s the motto! With a good marketing plan, you can increase the number of registrations, especially in the last weeks before the event. For example, have flyers printed, posters, flags or banners.
Order suitable branded items as give-aways for your clients/guest.
For your corporate identity, order name tags and personlised work clothing.

8. data protection, security lines and legal
On this point, you better not leave anything to chance. Obtain all permits in good time and, if in doubt, consult a specialist in event safety. It is also essential that you inform yourself about the current provisions of the DSGVO

9. important information on the day of the event
Now the time has finally come: The big day has arrived and we can start. Be on site early: Check the furniture and technology one last time before the guests or participants arrive. Monitor procedures such as admission or delegate tasks to the responsible persons and helpers.

10. follow-up
The planning of the event was successful and the event was a complete success – now you can sit back and relax and put your feet up? Not quite, because: After the event is before the event! Despite all the joy and relief, you should not forget that. Analyse both the planning phase and the course of the event. Make a note of where there is room for improvement. This also includes misjudgements regarding the budget calculation as well as the feedback from guests, participants, suppliers or speakers.

 

We offer a free sourcing service! Please contact us:

Email:     sales@image-logo.co.uk
Website: www.image-logo.co.uk
Phone:    01323 – 745710

T-shirt slogans for companies – attention-grabbing and promotionally effective

Printed T-shirts are an indispensable part of everyday life, whether private or business. The advantage for companies is obvious: branded clothing strengthens the feeling of togetherness and sends out advertising messages. Let yourself be inspired and find T-shirt slogans that suit your company.

 Why you can score with printed T-shirts
Corporate Fashion” and thus also T-shirt slogans for the professional sector are becoming increasingly important. Even in industries for which no workwear is prescribed, companies can be found that provide their employees with a uniform outfit. This demonstrably increases identification with the company and strengthens cohesion among colleagues, while at the same time creating an advertising effect. In shops open to the public, it also makes it easier for customers to find a contact person.

Complete suits or costumes are less in demand – at least for smaller companies. Most companies rely on uniform T-shirts, which offers some advantages:

Printed T-shirts are cheap. Thus the budget is not overburdened. Therefore, employees can be given several shirts to change.
In contrast to other workwear, T-shirts are designed faster and can therefore be updated very easily.
“One fits all” – this does not apply to the size, but with a normal fit, everyone can wear a T-shirt. So you are more flexible, because taking measurements is no longer an issue.
Your order is uncomplicated:
Simply select the T-shirt you want, colour and size(s) online, upload print templates – and off you go!
The decisive advantage of a T-shirt – or polo shirts, sweatshirts, hoodies … – is the large advertising space. It offers space for a motif and a snappy slogan, both on the front and the back. There is only one question left: What exactly should be on the top?

How to find the right T-shirt slogans?
First of all, you should clarify what function the T-shirt should fulfil. Is it intended as daily workwear, for a uniform appearance at an event or as a promotional gift? Think about who you want to address with your shirts. Is your target group rather youthful and open-minded or rather conservative and reserved? Of course, the advertised product or service also plays a role. Your chosen t-shirt slogan should match it.

Once these points have been clarified, you and/or your team can get creative. Use brainstorming, for example, to find new ideas. Afterwards you have to check the collected suggestions for their suitability: Do the slogans fulfil the agreed purpose? Are they understandable and attractive for the target group? Does this set us apart from the competition? Could we avoid putting our foot in it?

Do´s and don’ts for promotionally effective T-shirt slogans

Do´s
*Be creative and unique! Modify well-known sayings specifically for your own purpose.
*Formulate your slogan appropriately and avoid any reference to politics, religion or any other potentially sensitive topics. 
*Check your T-shirt slogans once again before printing. 
*Also pay attention to where the design is printed and who is wearing it. Harmless sayings can otherwise quickly and unintentionally create a risky context.
*A good T-shirt slogan for your company allows clear conclusions about your offer and your products.
*Stay professional, even if the T-shirts are designed for an internal celebration because these are sometimes used in everyday life.
Don’ts
*Use old jokes and idioms that have been worn out. Triteness is unimaginative.
Discriminating statements! T-shirt slogans that belittle or humiliate groups of people do not make you popular.
*Mistakes are embarrassing. This applies to spelling mistakes as well as to incorrect information or English terms that actually have a different meaning.
*Sexist statements. Forget the motto “sex sells” and avoid salacious sayings and motives in a professional environment.
*If a slogan has no direct reference to the company or the service offered, it is not the right slogan.
Ambiguous slogans and all too flippant things have no place on a company shirt. After all, you promote your brand!

For a successful appearance: recognition thanks to uniform T-shirts
You want a company shirt that you and your employees always wear at work? As a slogan, your slogan is obvious here – if you have one. Simply place your logo and company slogan in a prominent position on the shirt and your work clothes are ready. In this way you ensure a uniform appearance for your employees and increase the recognition value for your brand.

If you don’t (yet) have a slogan, you first have to think of a slogan. Important: You should invest sufficient time and ideas in this phase of finding the right slogan. This slogan should still arouse enthusiasm in a few months and can possibly be adopted as a company slogan.

Did you know? On the internet you can find some slogan generators like Slogan Generator. The principle is the same on all pages: You enter a keyword and the generator spits out one or more suggestions. However, not all of it is uselful. So do not blindly rely on the online generators. Use them rather for inspiration, because the word combinations can at least inspire your creativity.

 

 

 

We offer a free sourcing service! Please contact us:

Email:     sales@image-logo.co.uk
Website: www.image-logo.co.uk
Phone:    01323 – 745710