Advertising novelties for car dealership – Open door day!

Open Days give companies the opportunity to not only give their customers and visitors a glimpse behind the scenes but also advertise themselves and their products. Especially in the car trade, such events are often combined with festive offers for the whole family and special sales campaigns. The “Sales” are already starting in the shops and it has to be “everything out” again. So it is best to plan your Open Day well ahead of time.

The whole preparation begins, as with a family celebration at home, with the festive decorations for the venue. After all, the guests and visitors should be able to see from afar that “something is really going on”! With our promotional balloons, paper flags and banners you can really attract attention – no one will pass by you again. TIP: The small flags and balloons are sold especially for any junior guests, so it’s better to order a few more.

Promotional medium for decoration:

Promotional items Balloons 
Promotional Advertising Flags & Banners

Sweet Mint Tin

are perfect for stand tables and entrance/exit areas. These eye-catching giveaways together with advertising flags in tall glasses attract attention and serve as a “sweet filling station” for a small energy boost.
With the original Sweet Mint Tin, your advertising gets a particularly charming touch, because it simply looks great.
Sufficient space to convey your individual advertising message to your event visitors in an original way.
Conclusion: The Sweet Mint Tin – an unforgettable advertising medium.

But that´s  not all…….here are more useful Promotional Giveaway ideas for Car Dealerships:

For further inspiration, please feel free to contact us – we are more than happy to assist:

Email sales@image-logo.co.uk
Website www.image-logo.co.uk
Phone 01323 – 745710

Image Logo are members of the BPMA Continue reading “Advertising novelties for car dealership – Open door day!”

8 tips for the use of promotional items for start-ups

The right marketing mix is an important success factor, especially for start-ups. Even the most innovative idea will not be a bestseller if potential customers do not learn about the existence of the new company and its products. The marketing strategy must be always cut also to the individual enterprise, who considers, however, the following 8 Tipps, is on a good way to successful brand awareness.

1. Define your target group
Many founders produce advertising materials that they themselves find cool or practical. This often means that the products are sold like hot cakes and are often used – but do not lead to increased sales figures. It is therefore important to define an exact target group right from the start.

All further decisions can then be made on this basis. When defining the target group, the previous sales figures can be an important indicator. There you can see which groups of people are addressed by a product and where the use of advertising material is therefore worthwhile.

2. Define the budget precisely in advance
Only when the financial framework has been established can a suitable advertising medium be selected. The maximum principle applies here: the fixed sum is intended to generate the largest possible range. It is of little use, for example, to have extremely expensive and high-quality products produced if the financial framework is not sufficient to order relevant quantities. In this case, it would make more sense to use inexpensive yet high-quality advertising media and to stand out from the crowd with a clever design, for example. Creativity is therefore required to stand out with the typical founder’s litter articles. On the other hand, if you have a large budget or a small target group, it makes sense to use high-quality products to win customers.

BPMA – RESEARCH

3. Allow enough time
An advertising campaign needs sufficient lead time. Anyone who notices only two days before an event that they urgently need ballpoint pens with the company logo is giving away a lot of potentials. On the one hand, it can happen that the advertising media become significantly more expensive because express delivery becomes necessary, for example. On the other hand, many possibilities are wasted in the design of the products, for example, because there is no time to try out different approaches. The exchange of ideas and creative suggestions must also be reduced to a minimum under time pressure. It is therefore also important for startups to invest in the long-term production of advertising material in order to achieve an optimal effect.

4. Advertising media are part of an overall concept
There are more advertising opportunities today than ever before. Online marketing has also established a branch of its own that did not even exist a few decades ago. However, classic advertising media have by no means lost any of their relevance as a result. The opposite is the case: the combination of new advertising possibilities with classical advertising media increases the effectiveness and efficiency of both approaches. Marketing should therefore always be designed as an overall concept so that every form of advertising can be used where it has the greatest possible effect. This allows startups to make efficient use of the resources available and to keep wastage to a minimum.

5. Rely on a marketing mix
The right mix of classic and innovation is important. The selection of the right advertising medium is of enormous importance for the success of a campaign. Basically, two categories can be distinguished: Established classics such as ballpoint pens and lighters and more individual and new products such as printed USB sticks or Powerbanks. There is no right or wrong, rather startups should focus on a balanced mix. So it is often not realistic to give every stand visitor a Bluetooth Easykeyfinder at a trade fair. With particularly important customers, however, such an extraordinary advertising medium can leave an impression and unfold a positive effect.

BPMA – RESEARCH

6. Less is often more when it comes to design
Advertising media have a certain size, which can be changed only conditionally. This means that the advertising message must also be adapted accordingly. So it is not necessary to print the complete company address, the address of the homepage and a telephone number are usually sufficient. Not all available design elements need to be used either. A certain understatement – for example with a small logo in the corner and the colours of the corporate design – is much more appreciated by the users. Even a short and concise advertising slogan often says more than long sentences and explanations.

7. Quality before quantity
Even if advertising material is not sold, but given away, the quality of the products is associated with the printer company. It is therefore advisable to rely from the outset on a renowned manufacturer with a high-quality offer. The quality of the products also has a positive effect on the price-performance ratio of an advertising campaign: If the advertising media last longer and continue to function well, potential customers will use them much more often. Startups should therefore never save on the quality of the advertising material they buy. If the budget for a certain product is too small, it is more advisable for startups to switch to a cheaper, but nevertheless high-quality advertising medium.

8. Always be persistent
The same applies to advertise media: A long breath pays off! Marketing always works best when a concept is pursued constantly and on a long-term basis. This also applies to the distribution of advertising material. The greatest successes come from start-ups that consider a convincing and coherent concept and then pursue it permanently. Although irregular individual actions also have a positive effect, it is much smaller.

Image Logo UK Ltd offers a free sourcing service! For all your promotional requirements please contact us:

Email sales@image-logo.co.uk
Website www.image-logo.co.uk
Phone 01323 – 745710

Image Logo are members of the BPMA Continue reading “8 tips for the use of promotional items for start-ups”

Why we celebrate Easter so late this year?

Easter is actually celebrated on the first Sunday after the first full moon of spring. But in 2019 the rule of thumb is not correct, Easter this year falls on 21 April. Reason for it is age-old church formulas.

Next Wednesday is the beginning of spring this year. The next day is a full moon, the first in spring. According to the old rule of thumb for calculating the Easter date, the following Sunday (24 March) could be Easter – the Sunday after the first full moon in spring. But Easter 2019 is only on 21 April – after the second full moon of spring on 19 April. So the common rule of thumb is not true this year. Experts call this the “Easter paradox”. The reason for this is ancient church formulas that are not based on current data but follow fixed rules.

Easter is a mobile calendar festival. It commutes year after year between the 22nd of March as the earliest and the 25th of April as the latest date. For the determination of the valid date in each case already in the year, 325 on the council of Nicäa three criteria were fixed: the spring, the full moon and in each case the next Sunday. The beginning of spring was firmly defined as 21 March – independent of the current equinox of astronomy, according to which spring, for example, already begins on 20 March this year.

The Meton cycle determines the “Easter Border
The situation with the full moon is more complicated: the actual appearance in heaven was not and is not the basis for this. Rather data are used, which result from theoretical realizations over the always same movement of the moon around the earth. Astronomers speak of the 19-year Meton cycle, which was already known in antiquity and functions reliably.

It is named after the Greek astronomer Meton of Athens, who discovered it in the 5th century BC. Accordingly, the moon phases lie every 19 years again on the same calendar days – this knowledge made precise predictions possible over the centuries.

However, there may be deviations from the actual full moon of astronomy of one day – as in this year. The “church full moon” – also called “Easter border” – derived from the Meton cycle already takes place on March 20 this year. Thus it lies however still outside the spring, whose beginning was fixed on 21 March on the part of the church.

But by 2038 it should work again with the rule of thumb.
The first full moon of spring is, therefore, the full moon of 19 April – and the following Sunday (21 April) is accordingly Easter. By the way, the full moon on April 19 is the actual astronomical full moon. The full moon relevant for Easter from the metonic cycle is also the day before on April 18th – but this does not change anything for the next following Easter Sunday.

The earliest possible Easter date occurs when the church full moon falls on 21 March and this day is a Saturday. Then Easter is celebrated on 22 March. That is rare and happened last in the year 1818. The next time Easter will fall only 2285 again on this date.

The latest Easter date is April 25th. It occurs when the church full moon falls on 18 April and this day is also a Sunday – a special case of the Easter paradox. This was last the case in 1943 and will only be repeated in 2038. The Easter paradox as in this year was last in 1974 – and will also occur again in 2038.

 

Join the fight against the single-use Plastic!

The drinking bottle, once only for hikers and schoolchildren, has become a new “must have”. With this, it has made the leap from a commodity to a necessary accessory.
Nowadays anyone whose anyone carries a drinking bottle. On the road, in the office, on public transport and – still – in sports. But how did the drinking bottle boom come about?

Focus on recyclability and sustainability
Recyclability is the basis of the new popularity of the bottle. The new bottles that you can see everywhere in everyday life are not only chic and stylish, but also environmentally friendly.

Recycling, recycling and the often seen upcycling of everyday objects are part of a move towards more sustainability. It is not only a fashion to use recyclable drinking bottles, but it is also ecologically valuable. Those who regularly carry these bottles with them make a statement on sustainability. If one combines the topic of “sustainability” (see also the boom in how to use Coffee2Go cups) with skillful marketing, the boom around the actually unspectacular drinking bottle is obvious. The reusable drinking bottle still has a purpose, but at the same time it is much more.

The printed drinking bottle as an ideal advertising medium
And with the further exorbitantly increasing spread of drinking vessels, this is also very interesting for advertising companies. Regardless of whether steel, plastic, glass or aluminium: each of the outer materials is suitable as advertising space, printable, to be branded by etching or also by noble laser engraving.

If your customer is happy about your gift and uses the bottle regularly afterwards, you and your brand are always present for him and others through the company logo or the printed slogan in everyday life. Drinking bottles are therefore not only sustainable, useful and “in” with celebrities and everyone, but also an extremely clever promotional gift for your customers, as they ensure increased visibility of your company.

 

The Psychology of Colour in Marketing

The Psychology of Colour in Marketing

Numerous studies have sought to measure the effect colour has on our emotions and responses. The psychology of colour choice in marketing is a much-debated topic and many infographics on the subject can be found on all corners of the internet. However, the link between colour and response to a brand or marketing message is not as simple as a colourful infographic might lead you to believe. It is likely that our personal experiences, preferences and cultural upbringing will have a major effect on how we respond to given colours.

That being said, it is clear that colours do have an emotional impact on us and that companies spend a lot of time and money choosing the colours they want to represent their brand.

Here are some of the most popular colour choices and how they might influence us…

Colour Red in Marketing

Associated with excitement and youthfulness. Red can be seen as bold and confident. It can also be used to create a sense of urgency and this is why it’s often used for sales, special offers and call to action buttons.

Example brands – Coca-Cola, Lego, Virgin, Nintendo

Colour Blue for Marketing

Symbolises trust and strength. It conveys a sense of dependability and trustworthiness. Blue is most often used by conservative and corporate brands.

Example brands – IBM, Facebook, Volkswagon, NASA

Colour Green in Marketing

Associated with nature and health. It can convey a sense of peace and tranquillity. Green is favoured by brands who want to be seen as eco-friendly or aligned with nature.

Example brands – BP, Tropicana, Land Rover, Starbucks

Use of Purple in Marketing

Conveys an impression of wisdom, creativity and imagination. Brands also use purple to represent luxury or mystery. Some claim it stimulates the creative and problem-solving parts of the brain.

Example brands – Cadburys, Hallmark, Yahoo, FedEx

Use of Yellow in Marketing

Associated with warmth and optimism. Yellow is used by brands who want to convey cheerfulness and happiness, although some argue that too much yellow can cause feelings of anxiety. Commonly used in shop windows to attract impulse buyers.

Example brands – McDonald’s, Ikea, Yellow Pages, Chupa Chups

Impact of Orange in Marketing

This is a friendly and confident colour. It can be thought of as combining the happiness of yellow with the impact of red. Orange is the choice of brands wanting to be seen as fun and energetic and it is likely to instil a sense of positivity and warmth.

Example brands – Fanta, Amazon, Firefox, Harley Davidson

Impact of Colour Black in Marketing

Symbolises power, strength and authority. It can also be used by brands to convey sophistication and formality. Black is a good choice for high contrast and legibility, although overuse of black can lead to feelings of negativity.

Example Brands – Telegraph, Puma, Gillette, Wikipedia

 

 

 

 

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