Everyone is happy to receive a gift, even if it is just a small gimmick. Giving creates a positive impression. It can build up goodwill, convey an incentive, communicate a message and create awareness.
You can order a whole armada of promotional gifts on the Internet, but before you do, you should be able to answer the following 10 questions:
1. What would you like to achieve by giving away a high-quality advertising medium?
Your promotional items should be designed in such a way that they strengthen your memory, motivate the recipient to communicate with you and increase your recognition value.
2. What criteria will you use to select your premium promotional item?
There are many different aspects to consider. But which ones suit you best? To choose the right item, you need to set your goals. Do you want your advertising material to communicate a certain topic better, to convey a certain message or to “educate” your target group? A clear goal should help make your selection easier. An advertiser can also help you make an effective selection and order the right promotional materials. Remember that your company’s image is reflected in the items you give away, whatever they may be.
3. To whom do you want to send your promotional gifts?
A clear objective regarding the meaning and purpose of your promotional gift will help you decide who should receive your giveaways. Perhaps it is advisable to use different promotional gifts for different types of recipients, for example, men and women. It may also make sense to have different qualities from one advertising medium for your A, B and C customers and for generally interested parties.
4 How does your giveaway integrate into your central marketing message?
Does the promotional gift have an aspect that logically complements your marketing message? Is your slogan printed on the item and your company name, logo and phone number clearly displayed? An important aspect of every promotional gift is to remind the recipient who gave it to them long after it has been received.
5. What is your budget?
The price scale for high-quality promotional gifts is enormous. Quality, quantity and individual wishes have a direct influence on the price. Especially the quantity. Therefore, consider whether it might make sense for cost reasons to order more of a certain article than you currently need.
6. Do prospective customers have to qualify in any way for a premium gift?
There are several ways to effectively use your premium gifts. For example, as a reward for participating in a product demonstration, or as an incentive for filling out a specific questionnaire, or as a thank you for visiting your trade fair stand. Avoid distributing high-priced promotional gifts to everyone. This not only reduces their “perceived” value but also has no memorability factor.
7. Do your promotional gifts have a direct impact on your future sales?
For example, distribute discount coupons or gift vouchers that ensure that recipients will contact you to redeem them and possibly buy more items at the regular price. Such a campaign can be implemented very quickly and inexpensively, especially in the online sector.
8. How high is the quality of your promotional gifts?
Don’t just order 1000 pens just because they’re so cheap. Buy 100 high-quality ballpoint pens. with which you can write perfectly and with pleasure. These will be in circulation much longer than the 1000 cheap copies. The attribute “cheap” can be transferred very quickly to your company and then you make rather negative advertising, which can hardly be your goal.
9. Do your promotional gifts have a direct relation to your company?
If you invest in high-priced promotional gifts, then you should make sure that the gifts have as close a relationship as possible to your company and to the products you sell. The closer the relationship, the more memorable the gift recipient will be.
10. How high is the usefulness factor of your promotional gifts?
Do your promotional gifts offer the recipient a real benefit or are they just gimmicks that have a unique look, but then lose all appeal? Remember: The higher the utility value of the promotional gift, the more often the recipient will actually use the gift and remember you positively.
If you consider these 10 tips, then your next advertising campaign will certainly be successful.