The drinking bottle as an absolute must-have in everyday life!

The drink bottle, once only for hikers and schoolchildren, has become a new “must have”. This item has made the leap from a commodity to a necessary accessory. If you are on the road, in the office, on public transport or playing sport a drink bottle is now an essential.

Focus on recyclability and sustainability
Recyclability is the basis of the new popularity of the bottle. The new bottles that you can see everywhere in everyday life are not only chic and stylish, but also environmentally friendly.

Recycling, recycling and the often seen upcycling of everyday objects are part of a move towards more sustainability. It is not only a fashion to use recyclable drinking bottles, but it is also ecologically valuable. Those who regularly carry these bottles with them make a statement on sustainability. If one combines the topic of “sustainability” (see also the boom in how to use Coffee2Go cups) with skillful marketing, the boom around the actually unspectacular drinking bottle is obvious. The reusable drinking bottle still has a purpose, but at the same time it is much more.

The printed drinking bottle as an ideal advertising medium
And with the further exorbitantly increasing spread of drinking vessels, this is also very interesting for advertising companies. Regardless of whether steel, plastic, glass or aluminium: each of the outer materials is suitable as advertising space, printable, to be branded by etching or also by noble laser engraving.

If your customer is happy about your gift and uses the bottle regularly afterwards, you and your brand are always present for him and others through the company logo or the printed slogan in everyday life. Drinking bottles are therefore not only sustainable, useful and “in” with celebrities and everyone, but also an extremely clever promotional gift for your customers, as they ensure increased visibility of your company.


Travel articles as advertising material: How companies advertise globally

New research from ABTA* reveals that the average number of holidays taken per person per year has grown to 3.8, an increase of 0.4 on last year. This is the highest number of holidays taken per person in the last five years and almost equal to numbers seen in 2011 (3.9). The average number of overseas holidays is at its highest, 1.7 per year, having dropped to 1.4 in 2016. Breaks in the UK have remained steady after a very successful 2016.

Besides city trips, holidays in the mountains, bike trips or cruises, the beach holiday is still the most popular way of vacationing. Most holidaymakers not only want to escape from everyday life and find peace, but also want to be active and get to know new cultures.
Companies should consider the use of travel products as an advertising medium in their marketing strategy in order to draw attention to themselves.

Travel items as promotional items – Useful travel accessories
When you travel, you have to think in advance about what you are taking with you. Especially when travelling in warmer climates, the question of the right sun protection arises in order to be able to enjoy the relaxing days in a relaxed way. In addition to sunscreenhats are also an adequate means of protection against the sun.

In the event that minor injuries occur, especially during holidays with children, a plaster box and a first aid kit should also be included in your luggage. Also hygiene is very important when you are out and about. Hand sanitiser should be quickly at hand so you can clean your hands anywhere.

For a beach vacation a water ball is great fun to mess around in the water with. And if you’re looking for a shady spot on the beach maybe a pop-up beach shell is the answer.

Companies generate reach with travel products as advertising material
For companies, travel items as advertising material are an excellent opportunity to advertise themselves. Customers will not only enjoy the benefits of the various advertising products, but will also take them with them on their travels and use them. The distribution of a company logo or slogan then happens as a matter of course. Companies that use travel items as advertising material thus ensure that their advertising message is always present when customers and business partners travel.

Especially when travelling, the target group of a company has more direct contact with the promotional items and thus perceives the advertising message in a sustainable way. In addition to the practical benefits, however, a lasting value is also created, which the recipient associates with positive memories in particular, resulting in a lasting image gain for companies.

But travel products can also be sold at trade fairs and major events as a wonderful promotional gift. I’m sure there’ll be another vacation. And anticipation is still the most beautiful joy.


  • ABTA is the UK’s largest travel association

Use strong brands! Branded goods as image carriers!

Branded goods are image bearers. Whether in the supermarket, retail, catalogue or online shop of Image Logo UK Ltd. Branded products promise quality, the buyer knows that a good brand delivers what it promises. In today’s article, we explain the functions of branded articles as advertising media and the benefits they bring to the use of branded articles. Because strong brands have many advantages.

Brand functions from the customer’s point of view

It serves to build trust and minimizes the purchase risk.
It establishes quality and the promise of quality.
It ensures identification with the product.
It fulfils a prestige function.
It ensures that a product is quickly identifiable and is therefore a good orientation aid.
In this way, a brand accelerates and simplifies the process of making a purchase decision.

The advantage of strong brands
Good brands are authentic and keep their promises. And the customer is also willing to pay a little more for this. And exactly this standing is the most important point: A certain image is ascribed to every brand article. And this image, which is based on the quality mentioned above on the one hand, and on the positive characteristics attributed to a branded article in relation to the competition on the other, is one of the most important, if not by far the most important, aspect for a purchase decision.

Quality provides for customers
Brands strengthen customer relationships. And this is also directly transferable to promotional items. For example: Whether it’s a give-away ballpoint pen for trade fairs or an elegant writing set for your long-standing business partner – it pays off for companies if they rely on brand quality such as Senator or Parker. Everyone who writes with the advertising novelties given away by you, he will appreciate it, if:

… the ballpoint pen refill used lasts long.
… the ballpoint pen housing is stable and also aesthetically pleasing.
… the pen lies well in the hand.

Noble branded goods + high-quality branding = good image
A branded promotional item makes your company look good. The image of the promotional products brand is transferred to the image of your company. If the recipient trusts in the quality of the promotional gift, then he will also perceive your company and its products or services as reliable and will place his trust in you. The result: good image, higher sales, positive word of mouth through convinced multipliers…

But it also depends on something else when it comes to brand articles as image carriers: the advertising imprint. Your company logo or slogan usually appears on your promotional items. As a customer of an advertising novelty manufacturer you should pay attention also there to quality. It is beautiful for every person who has received your promotional item if your ballpoint pen writes for a long time and contributes to the image gain. But it is even nicer if your imprint is applied properly, permanently and in best quality. This quality at the manufacturer or in finishing is doubly important, because it guarantees the buyer of the advertising article a long-lasting visibility in everyday life.

Excellent branding quality as an additional bonus
At the same time, the high quality of the finishing also promotes the brand image of the promotional products company.  Whether laser engraving, embossing, etching, screen printing, special screen printing, sublimation printing, pad printing or embroidery – through our in-house production we always have quality in mind.

Highest quality standards, continuous testing of the same and at the same time a willingness to innovate, e.g. in high-definition printing, characterise our finishing. After all, it is our mission to satisfy two customers of the same product at the same time during the course of trading:

The client, who uses his advertising novelties as image carrier AND…
… the end customer, who is then to use the branded article regularly and for the long term in everyday life.
A high-quality branded promotional item of a well-known brand such as VICTORINOX or Mag-Lite pays off.


Promotional items trends 2018 – for successfully attract customers!

Our promotional items trends 2018, with which you can successfully attract customers!

Office items as THE classic promotional item
Year after year, every company faces the great challenge of using its advertising budget profitably. An important part of this budget is always the large market of promotional items and giveaways. There are the absolute classics such as office items. A good ballpoint pen that feels good in the hand and writes for a long time is a typical bestseller here, but there are also other useful objects that are indispensable in office life, such as notepads, books and mugs.

And then there are still some really clever innovations such as electrostatic notes that stick almost anywhere without any glue. Anyone who uses Post-its without an adhesive surface is setting a real trend in 2018. Also interesting, if not a typical article from the office supplies: the professional pizza cutter in the “thumbs up” look! But anyone working in a start-up or advertising agency knows it from their lunch break or at the end of a late night session when an important project has taken a little longer: eating pizza in the company! But experience has shown that a pizza cutter is also extremely popular as a gift for your customers at home. The same applies to all these promotional items as to your services or products: Quality is a must!

Promotional items trends 2018: Sustainable promotional items
In addition to high quality, another word is becoming increasingly important: sustainability. Your customers want to use your promotional gift for a longer period of time, like to use it again and again and attach importance to the fact that your give-away also possesses these characteristics. And this trend towards sustainable promotional items, which has already become apparent in recent years, will intensify once again in 2018. But not only the customer has an advantage of sustainable promotional items, but also you as an entrepreneur.

A good example of this are the ECO coffee cups. The robust material made of bamboo, grain starch and wood fibres is absolutely suitable for everyday use. Instead of drinking the morning coffee on the way to work in a disposable cup, your customers – or even your employees – use such a cup. Ideally your company logo or your company slogan is displayed on this cup. A win-win situation for all sides with lasting success for you and your company.

Example bamboo mug: Why sustainability works with promotional items

The cup user has a stable, sustainable drinking product.
The restaurant or cafe saves the issue of environmentally polluting paper cups.
The cups, a printed slogan or the company logo ensure the visibility of your company and also make it clear that sustainability is a very important issue for you. Use with it one of the most important advertising novelty trends 2018!
Something for everyone: Promotional sets as promotional items trend 2018
Smart computers have known it for a long time: If you buy a lot, you save a lot. The same applies to advertising sets. Here various advertising novelties are summarized in an assortment, colour-coordinated, branded and cut to the target group. This makes advertising sets ideal both for the craftsman who visits his customers every day and perfect for the trade fair stand. One visitor to the stand will find his ballpoint pen, the other his gummy bear pack and the third his USB stick. In addition, more and more advertisers recognize advertising sets as one of the most important promotional items trends in 2018.


Easter – Making others happy with sweet promotional items

In food retailing, sweets are the rage with the highest turnover. In particular, and not as one might assume at Christmas time, but at Easter, consumption is particularly high. At no other time is so much money spent on confectionery than at Easter, because many consumers reward themselves at the end of the Lent. They consider friends and relatives with sweet gifts during the Easter season. At the same time, Easter is also an ideal time for companies to make customers and business partners happy with sweet promotional items and advertising materials.

Fruit gumscookiesbiscuits, and ice cream are also very popular. The foundation for our love of sweets is undoubtedly laid in childhood. Also people associate sweets with beautiful memories of their own childhood.

Sweet promotional items – something for every taste
Companies don’t have to spend much money to give customers and business partners a little joy at Easter with a sweet-filled Easter
gift. Chocolate and sweets are generally advertised as an advertising gift, which depends on quality and appealing packaging.

From sweet articles such as the mini versions of Mars, Twix, Snickers and Bounty bars to fine chocolate editions such as the Chocri Chocolate World Tour or the Rabbel Presence Box with 12 fine chocolates and truffles, there is something for every taste.

Sweet promotional items
Everyone likes to receive
a gift, especially a sweet promotional gift. The occasion is almost immaterial, though large events like as Easter and Christmas are always good fun.

However, this does not mean that sweets, as promotional items cannot be a complete success on other days. However, the needs of the respective target group should always be taken into account. Companies should find out which holidays and events are important to their target group. After all, chocolate, gummy bears, muesli bars and sweets are also popular promotional items outside Lent.