Plastic bags pollute the environment. Especially in the open air. Over a period of many years, they slowly disintegrate into tiny particles that reach the sea via rivers. There they become a deadly danger for many marine creatures, as they consider the plastic to be food and eventually die from it. Agreements and new regulations on the handling of plastic bags are beginning to bear fruit. The reusable bag is on the advance!
The better alternative to plastic bags: reusable bags
There is a huge selection of reusable bags that promotes the goodbye of the plastic bag. These bags are much more environmentally friendly and can be used several times. Cotton bags in standard size, miniature format and shopping bags are useful aids in everyday life.
But bags made of sustainable materials are becoming increasingly popular not only for shopping, but also in leisure time. If you are a regular athlete, you enjoy using spacious sports bags and cotton backpacks have long since become a trendy accessory. Shoulder bags made of felt or truck tarpaulin are also extremely practical, not only in everyday life, but also at trade fairs to transport documents.
Promotional bags and backpacks: A key role for companies.
However, reusable bags are more than just useful and durable. In many European cities they have long been established as fashion accessories. With a creatively designed print, reusable bags are not only something for fashion-conscious consumers, but also first-class advertising media for companies and businesses.
As the bags are very popular with the public due to their frequent use, they are therefore suitable for companies to draw attention to themselves. Thus, the reusable bag serves on one hand to avoid plastic waste and on the other hand is a sensible and at the same time inexpensive promotional item for companies.
Companies that advertise for themselves on bags made of sustainable materials can also promote their environmentally friendly image and leave a lasting positive impression on the recipients of advertising messages. Due to the increasing number of vegans, fabric bags can be used to attract attention in this special target group.
Thanks to their large print area, bags also achieve outstanding advertising effects that stand out. The strong presence of a logo or slogan thus increases the perception and consequently the awareness of a company. Due to its high utility value, bags accompany customers and employees in everyday life as well as when shopping or travelling. With printed bags, long-term advertising is possible. Renowned supermarkets have already recognised this trend for themselves. Certainly also against the background of the agreement between the German Trade Association (HDE) and the Ministry of the Environment that plastic bags may no longer be offered free of charge in trade. We reported extensively on this in 2016.
Supermarkets banish plastic bags
So long, plastic bag. We’ll do better. This is PENNY’s motto and has also banned the plastic bag from its 2,100 stores. And so PENNY only offers reusable carrier bags made of paper and cotton as well as a permanent carrier bag. Every year Penny sold 62 million plastic bags.
The discounters LIDL and ALDI have also begun to rethink environmental protection. In this way, they want to make their contribution to sustainable development and environmental protection. The complete abolition of the plastic bag is to take place by the end of 2018.