Here are few tips on exhibiting and how promotional merchandise is a must for all stands.
1.First impressions are so important – clean and eye catching
Your stand must be clean, eye catching inviting and have your brand at the forefront. Your message/advert must be clearly displayed. Roll up banner stands can catch the eye of a prospect walking towards your stand. There is nothing worse than approaching a stand thinking what do they supply.
2. Give them something to talk about
The stand, signage and products on display will increase the footfall to your stand. It is so important to consider your target audience. What will they want to see? The latest must have branded merchandise will always create talking points. Decorate the stand. A tower of branded mugs, a glass bowl of colourful printed pens both look eye catching. Organise a business card prize draw to be drawn later at the show. The prize could be a customised wall clock or something else from your range.
3.People like People
It is so important that you have the correct staff manning your stand. They must be engaging approachable and most of all happy and looking like they want to be there. You want people to approach your stand so I would advise staff wear casual clothing instead of suits. Suits can make you look like all you are interested in is going for the quick sale. In truth that is the idea but I think customised polo shirts always look great and give off the more relaxed approach. They look corporate and tie in with your stand and brand. Staff must be knowledgeable about the product range and services. Mobile phones should be banned from the stand area. There is nothing worse than seeing a salesperson checking the internet as you approach the stand. Same goes for sitting, you should always be standing, sitting is far too casual.
4.Memorable stand giveaways
It is imperative that your stand is kitted out with free promotional giveaways. Don’t give these out to all visitors as quality freebies can attract sample hunters. Be very selective, give a free giveaway to genuine interested visitors that warrant a reminder of their visit. This will remind them of who to get in touch with for your products/services. Branded pens, key rings and cotton shoppers are great give away items for stands. All items will carry your logo and the cotton shopper bag with it’s large branding area will carry you brand around the exhibition for the rest of the day. These products are proven to give a good return on investment. They are useful and unique. It is extremely rare these days to see at stand whatever the exhibition without branded giveaways for visitors. Remember when they leave your stand even if you have created a good impression there is every chance they will forget you unless they have a momento of their visit.