The drinking bottle as an absolute must-have in everyday life!

The drink bottle, once only for hikers and schoolchildren, has become a new “must have”. This item has made the leap from a commodity to a necessary accessory. If you are on the road, in the office, on public transport or playing sport a drink bottle is now an essential.

Focus on recyclability and sustainability
Recyclability is the basis of the new popularity of the bottle. The new bottles that you can see everywhere in everyday life are not only chic and stylish, but also environmentally friendly.

Recycling, recycling and the often seen upcycling of everyday objects are part of a move towards more sustainability. It is not only a fashion to use recyclable drinking bottles, but it is also ecologically valuable. Those who regularly carry these bottles with them make a statement on sustainability. If one combines the topic of “sustainability” (see also the boom in how to use Coffee2Go cups) with skillful marketing, the boom around the actually unspectacular drinking bottle is obvious. The reusable drinking bottle still has a purpose, but at the same time it is much more.

The printed drinking bottle as an ideal advertising medium
And with the further exorbitantly increasing spread of drinking vessels, this is also very interesting for advertising companies. Regardless of whether steel, plastic, glass or aluminium: each of the outer materials is suitable as advertising space, printable, to be branded by etching or also by noble laser engraving.

If your customer is happy about your gift and uses the bottle regularly afterwards, you and your brand are always present for him and others through the company logo or the printed slogan in everyday life. Drinking bottles are therefore not only sustainable, useful and “in” with celebrities and everyone, but also an extremely clever promotional gift for your customers, as they ensure increased visibility of your company.

 

4C Digital printing – colourful advertising at top prices

CMYK, i.e. cyan, magenta, yellow and black: these are the four colours used in state-of-the-art 4C digital printing. In addition, white and clear varnish can be used in this printing process. So that you end up with six colours. This printing process is particularly in demand for small editions or personalized promotional items.

The data comes directly from the computer, the time-consuming creation of screens, films and the like is no longer necessary, and there is also no limitation to just a few spot colours. In addition, 4C digital printing has another great advantage: the print is of the highest quality. Here complex colour gradients and even photos can be printed borderless and brilliantly.

 

Your promotional items – our quality promise
The three most important advantages of 4C digital printing are therefore:

Favourable price, thanks to less effort with several printing ink. Fast finishing of branded promotional items in four-colour printing
Best quality for photo-realistic printing in the finest resolution
And these benefits are extremely relevant to advertisers. After all, your promotional items should be a figurehead for your company. This is guaranteed by the experts of Image Logo UK Ltd.

Situations in which a small edition of promotional items makes sense

It does not always have to be a large order when it comes to promotional items. Much more important are good reasons or occasions for which you can distribute your high-quality promotional items to your customers.

Perhaps you will also notice when you look into the warehouse that your promotional items are slowly coming to an end. However, you will need a few additional copies of key rings, bottle openers or notepads for a trade fair, for example, so that you are not left out in the cold when potential customers or business partners show up at your trade fair stand.

Fast delivery times – short runs
Here 4C digital printing is the perfect solution, as the advertising media are printed in high quality and photorealistic colourful and ready for use in the shortest possible time. However, the low production costs are also suitable for individual items whose production in classical printing processes would not be economically feasible.
Contact us for more information at info@image-logo.co.uk or call us on 01323 – 745710

As the saying goes: Gifts maintain friendship. And good gifts increase this even further, because they can strengthen business friendships
– a characteristic that is usually of financial advantage in business life.

 

Calendars as promotional items: This is how companies show their presence all year round

Most people own one. Some even have several. They help us not only with our time management, but also with holiday planning. They also ensure that we do not forget any birthdays or holidays. And they are available in numerous versions. We’re talking about calendars. But calendars are not only useful in everyday life, they are also ideal as promotional items for companies to draw attention to themselves all year round, and thus permanently.

Calendar – Large selection at a small price
Although digitalization is progressing rapidly, the classic paper calendar is still indispensable for many people. After all, its wide range offers the right calendar in all colours and shapes for everyone. The offer includes

colourful picture calendars
wall calendars
appointment planner
4-month planner and
3-month wall calendar
desk calendar
postal calendar
book calendar

In addition, calendars are also available in book form so that they can be taken anywhere and at any time. Calendars as advertising novelties in such a form are suitable above all for business people, for whom an optimal time management is of great importance. Companies that delight their business partners with a noble Gold Book or a Complete Mind Book are guaranteed to leave an extremely positive impression.

Calendars defy digitalization
Even if the paper calendar does not automatically remind you of an appointment, it offers a lot of advantages. This means that it does not require any special technical requirements, nor does it require Internet access and therefore functions without changing the battery or tiresome recharging. Finally, it is extremely reliable and always ready for action.

Further advantages of paper calendars:

Ideal for quick notes
It’s easier to remember what you’ve written yourself
Inexpensive to buy
Good clarity
Promotes creativity

Calendars as promotional items are indispensable for companies
Printed calendars have the task of combining the useful with the practical. In this way new customers can be addressed and inspired for the recruiting enterprise. The same applies to both existing customers and business partners. Companies that have high-quality calendars printed with a logo or slogan will be permanently remembered by the recipient and at the same time increase the level of awareness of the company.

With a printed calendar as an advertising novelty customers and business partners are not only facilitated the work everyday life, individual advertising messages are noticed besides daily. The organisation of the working week and the coordination of important appointments is also extremely easy with a handy pocket or desk calendar.

 

Promotional novelties for Spring/Summer 2018

Spring is the first sign for many to look forward to the season. It is also a good time for your customers and business partners.

During the spring and summer seasons we have to deal with temperature fluctuations so we don’t want to be caught out. It is very important to keep hydrated. Sports bottles in various different colours types and sizes are a great promotional item during these times. Sports bottles also have large branding areas for you advert/logo.

Cycling is a favourite past time for many people. It is very important to be noticed by other road users in the dark, our train bag with baglight is a useful product. This item also offers an ideal space for advertising company logos and slogans.

Now the Football World Cup in Russia is a massive event watched by millions. This is a major opportunity for brand awareness.

There are many football related merchandise items including coolbag backpacks, powerbanks, crucial as you don’t want to lose charge at a vital moment. Hand flags, key rings, bottle openers and t shirts are other popular items associated with football and great for brand awareness.

The World Cup 2018 is without doubt a time in which you can leave a lasting impression with business partners and customers with our new articles from the Spring/Summer products.

 

Use strong brands! Branded goods as image carriers!

Branded goods are image bearers. Whether in the supermarket, retail, catalogue or online shop of Image Logo UK Ltd. Branded products promise quality, the buyer knows that a good brand delivers what it promises. In today’s article, we explain the functions of branded articles as advertising media and the benefits they bring to the use of branded articles. Because strong brands have many advantages.

Brand functions from the customer’s point of view

It serves to build trust and minimizes the purchase risk.
It establishes quality and the promise of quality.
It ensures identification with the product.
It fulfils a prestige function.
It ensures that a product is quickly identifiable and is therefore a good orientation aid.
In this way, a brand accelerates and simplifies the process of making a purchase decision.

The advantage of strong brands
Good brands are authentic and keep their promises. And the customer is also willing to pay a little more for this. And exactly this standing is the most important point: A certain image is ascribed to every brand article. And this image, which is based on the quality mentioned above on the one hand, and on the positive characteristics attributed to a branded article in relation to the competition on the other, is one of the most important, if not by far the most important, aspect for a purchase decision.

Quality provides for customers
Brands strengthen customer relationships. And this is also directly transferable to promotional items. For example: Whether it’s a give-away ballpoint pen for trade fairs or an elegant writing set for your long-standing business partner – it pays off for companies if they rely on brand quality such as Senator or Parker. Everyone who writes with the advertising novelties given away by you, he will appreciate it, if:

… the ballpoint pen refill used lasts long.
… the ballpoint pen housing is stable and also aesthetically pleasing.
… the pen lies well in the hand.

Noble branded goods + high-quality branding = good image
A branded promotional item makes your company look good. The image of the promotional products brand is transferred to the image of your company. If the recipient trusts in the quality of the promotional gift, then he will also perceive your company and its products or services as reliable and will place his trust in you. The result: good image, higher sales, positive word of mouth through convinced multipliers…

But it also depends on something else when it comes to brand articles as image carriers: the advertising imprint. Your company logo or slogan usually appears on your promotional items. As a customer of an advertising novelty manufacturer you should pay attention also there to quality. It is beautiful for every person who has received your promotional item if your ballpoint pen writes for a long time and contributes to the image gain. But it is even nicer if your imprint is applied properly, permanently and in best quality. This quality at the manufacturer or in finishing is doubly important, because it guarantees the buyer of the advertising article a long-lasting visibility in everyday life.

Excellent branding quality as an additional bonus
At the same time, the high quality of the finishing also promotes the brand image of the promotional products company.  Whether laser engraving, embossing, etching, screen printing, special screen printing, sublimation printing, pad printing or embroidery – through our in-house production we always have quality in mind.

Highest quality standards, continuous testing of the same and at the same time a willingness to innovate, e.g. in high-definition printing, characterise our finishing. After all, it is our mission to satisfy two customers of the same product at the same time during the course of trading:

The client, who uses his advertising novelties as image carrier AND…
… the end customer, who is then to use the branded article regularly and for the long term in everyday life.
A high-quality branded promotional item of a well-known brand such as VICTORINOX or Mag-Lite pays off.