Exhibiting and promotional merchandise

Here are few tips on exhibiting and how promotional merchandise is a must for all stands.

1.First impressions are so important – clean and eye catching


Your stand must be clean, eye catching inviting and have your brand at the forefront. Your message/advert must be clearly displayed. Roll up banner stands can catch the eye of a prospect walking towards your stand. There is nothing worse than approaching a stand thinking what do they supply.

2. Give them something to talk about

Promotional Metal Wall Clock

The stand, signage and products on display will increase the footfall to your stand. It is so important to consider your target audience. What will they want to see? The latest must have branded merchandise will always create talking points. Decorate the stand. A tower of branded mugs, a glass bowl of colourful printed pens both look eye catching. Organise a business card prize draw to be drawn later at the show. The prize could be a customised wall clock or something else from your range.

3.People like People 

It is so important that you have the correct staff manning your stand. They must be engaging approachable and most of all happy and looking like they want to be there. You want people to approach your stand so I would advise staff wear casual clothing instead of suits. Suits can make you look like all you are interested in is going for the quick sale. In truth that is the idea but I think customised polo shirts always look great and give off the more relaxed approach. They look corporate and tie in with your stand and brand. Staff must be knowledgeable about the product range and services. Mobile phones should be banned from the stand area. There is nothing worse than seeing a salesperson checking the internet as you approach the stand. Same goes for sitting, you should always be standing, sitting is far too casual.


4.Memorable stand giveaways

It is imperative that your stand is kitted out with free promotional giveaways. Don’t give these out to all visitors as quality freebies can attract sample hunters. Be very selective, give a free giveaway to genuine interested visitors that warrant a reminder of their visit. This will remind them of who to get in touch with for your products/services. Branded pens, key rings and cotton shoppers are great give away items for stands. All items will carry your logo and the cotton shopper bag with it’s large branding area will carry you brand around the exhibition for the rest of the day. These products are proven to give a good return on investment. They are useful and unique. It is extremely rare these days to see at stand whatever the exhibition without branded giveaways for visitors. Remember when they leave your stand even if you have created a good impression there is every chance they will forget you unless they have a momento of their visit.


The drinking bottle as an absolute must-have in everyday life!

The drinking bottle, once only for hikers and schoolchildren, has become a new “must have”. With this, it has made the leap from a commodity to a necessary accessory.
Nowadays anyone whose anyone carries a drinking bottle. On the road, in the office, on public transport and – still – in sports. But how did the drinking bottle boom come about?

Focus on recyclability and sustainability
Recyclability is the basis of the new popularity of the bottle. The new bottles that you can see everywhere in everyday life are not only chic and stylish, but also environmentally friendly.

Recycling, recycling and the often seen upcycling of everyday objects are part of a move towards more sustainability. It is not only a fashion to use recyclable drinking bottles, but it is also ecologically valuable. Those who regularly carry these bottles with them make a statement on sustainability. If one combines the topic of “sustainability” (see also the boom in how to use Coffee2Go cups) with skillful marketing, the boom around the actually unspectacular drinking bottle is obvious. The reusable drinking bottle still has a purpose, but at the same time it is much more.

The printed drinking bottle as an ideal advertising medium
And with the further exorbitantly increasing spread of drinking vessels, this is also very interesting for advertising companies. Regardless of whether steel, plastic, glass or aluminium: each of the outer materials is suitable as advertising space, printable, to be branded by etching or also by noble laser engraving.

If your customer is happy about your gift and uses the bottle regularly afterwards, you and your brand are always present for him and others through the company logo or the printed slogan in everyday life. Drinking bottles are therefore not only sustainable, useful and “in” with celebrities and everyone, but also an extremely clever promotional gift for your customers, as they ensure increased visibility of your company.


Easter – Making others happy with sweet promotional items

In food retailing, sweets are the rage with the highest turnover. In particular, and not as one might assume at Christmas time, but at Easter, consumption is particularly high. At no other time is so much money spent on confectionery than at Easter, because many consumers reward themselves at the end of the Lent. They consider friends and relatives with sweet gifts during the Easter season. At the same time, Easter is also an ideal time for companies to make customers and business partners happy with sweet promotional items and advertising materials.

Fruit gumscookiesbiscuits, and ice cream are also very popular. The foundation for our love of sweets is undoubtedly laid in childhood. Also people associate sweets with beautiful memories of their own childhood.

Sweet promotional items – something for every taste
Companies don’t have to spend much money to give customers and business partners a little joy at Easter with a sweet-filled Easter
gift. Chocolate and sweets are generally advertised as an advertising gift, which depends on quality and appealing packaging.

From sweet articles such as the mini versions of Mars, Twix, Snickers and Bounty bars to fine chocolate editions such as the Chocri Chocolate World Tour or the Rabbel Presence Box with 12 fine chocolates and truffles, there is something for every taste.

Sweet promotional items
Everyone likes to receive
a gift, especially a sweet promotional gift. The occasion is almost immaterial, though large events like as Easter and Christmas are always good fun.

However, this does not mean that sweets, as promotional items cannot be a complete success on other days. However, the needs of the respective target group should always be taken into account. Companies should find out which holidays and events are important to their target group. After all, chocolate, gummy bears, muesli bars and sweets are also popular promotional items outside Lent.


Advertising novelties in road traffic: advertising with effect

Driving a car is fun.

In addition, the number of people commuting between home and work is also increasing. The number of cyclists on the road is also increasing. So, there’s a lot happening on our streets. For companies, the busyness on the streets offers plenty of opportunities to draw attention to their own company. Promotional items for cars and other road users are the ideal advertising medium.

Promotional items for cars can offer useful added value.

Promotional items in the form of car accessories have long been an important advertising media for the automotive industry and car dealerships. But being able to use useful car accessories as advertising space is also worthwhile for companies from other industries. The range of practical aids for cars and road traffic is extensive.

Carry Caddy/Boot Tidy for the boot is a useful aid in everyday life as well as parking discs. And those who travel a lot by car for professional reasons know how important constant accessibility is. With a practical travel set, the smartphone can also be charged while driving.

The decisive factor for companies is that their logo is not only perceived by the users of this accessory, but also by its environment.

Advertising space for road users

Children, cyclists and pedestrians also have plenty of scope for the use of promotional items. Due to the increased safety awareness, more and more cyclists are wearing warning vests in order to be more visible on the road. This is an excellent opportunity for companies to draw attention to their company by means of an imprint.

In addition, especially in the dark season, joggers pay special attention to their safety and increase their safety on the road by means of reflector bands.

Children are also exposed to an increased risk of road traffic accidents, which is why parents are anxious to make their offspring more visible. With Reflector Bags, companies can not only contribute to the safety of children on the road, but also use them as advertising space.

Using promotional items on the roads in a meaningful way not only increases safety but also raises awareness for companies.

Advertising novelties for the road: advertising with effect

There’s a lot going on our roads. Why not use the security awareness of each individual to promote themselves?

Promotional products for cars and roads are the optimal solution for companies to attract attention. In particular, because the user voluntarily enters into regular contact with the advertisement and is perceived by his environment. Advertising, which can be printed in the form of slogans and company data, is perceived subconsciously but consistently.

Useful promotional items for traffic safety are therefore not only practical but also an excellent advertising medium. Advertising on the road is therefore a profitable business for companies.


Using the Power of Promotional Products at a Golf Event

With the golfing season fast approaching now is the time to start thinking about planning that corporate golf day or treating you best clients to a round in the lovely British sunshine.

Golfing days are great for advertising your business at the same time as taking in all that wonderful competition and breathing in the fresh air.

There are various branded promotional items that can be used on the golf course ranging from a golfing umbrella, clothing, golf balls, golf tees, markers and the ever more popular brand the bottom of the hole. All of these items offer great brand awareness and exposure. There are a range of items to suit all budgets.

So much business is gained on the golf course so it’s very important to look professional and corporate even when you eventually reach the 19th hole!